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The Relationship Between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds
Wang, Ya-Hui; Tsai, Cing-Fen - In: The International Journal of Business and Finance Research 8 (2014) 2, pp. 27-40
Mutual funds represent one of the most popular investment instruments. Some institutions offer fund awards to recognize strong performing funds and fund groups that have shown excellent returns relative to their peers. Many fund companies also use awards won in their advertising and marketing...
Persistent link: https://www.econbiz.de/10011143929
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The effects of the antecedents of service purchase intention in the context of monetary sales promotion
Chiang, Cheng-Chen - In: Acta Oeconomica 64 (2014) November, pp. 177-197
This study investigated the correlations among variables for credence service in the context of monetary sales promotion. The findings suggested that perceived price directly affected perceived quality, with a negative effect. Perceived price had a positive effect directly on perceived value....
Persistent link: https://www.econbiz.de/10011094501
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DOES INTERNET INFORMATION INFLUENCE FUND INVESTORS’ PURCHASE INTENTION?
Wang, Ya-Hui - In: Review of Business and Finance Studies 6 (2015) 2, pp. 11-19
The Internet is now one of the most popular channels for investors to acquire investment related information. It raises a question: Will Internet information richness increases mutual fund investors’ perceived quality and decreases their perceived risk, which in turn influences...
Persistent link: https://www.econbiz.de/10011205522
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Determinants of Online Shopping and Moderating Role of Innovativeness and Perceived Risk
Rizwan, Muhammad; Sultan, Hamna; Parveen, Sadia; Nawaz, … - In: Asian Journal of Empirical Research 3 (2013) 2, pp. 142-159
internet by using technology. This research offers insight into the consumer’s attitude. The outcomes have very significant …. The outcomes show that attitude is an effective variable which has positively strong effect on future intention of online … shopping even though the perceived usefulness and perceived ease of use affects attitude to online shopping. Innovativeness has …
Persistent link: https://www.econbiz.de/10010641467
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An Investigation of Effective Factors on Consumers’ Purchase Intention toward Foreign Merchandise (Case study: Customers Esfahan Foreign Clothing Industry)
Ghorbani, Hassan; Salehi, Mehrnoosh - In: International Journal of Academic Research in Business … 4 (2014) 2, pp. 399-410
impact of appearance maintaining, group endorsement separately on attitude and the significance of the impact of appearance … maintaining, group endorsement, attitude, subjective norm and Perceived behavioral control on foreign products purchase intention …
Persistent link: https://www.econbiz.de/10010752236
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Trust and attitude in consumer food choices under risk
Graffeo, Michele; Savadori, Lucia; Lombardi, Luigi; … - In: German Journal of Agricultural Economics 53 (2004) 8
In this paper, attitude and trust are studied in the context of a food scare (dioxin) with the aim of identifying the … components of attitude and trust that significantly affect how purchases are determined. A revised version of the model by MAYER … significantly determined by perceived competence, perceived shared values, truthfulness of information and the experiential attitude …
Persistent link: https://www.econbiz.de/10008802617
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Purchase Intention of Luxury Fashion Products among Indian Youth
Narayanan, Radhika; Mallik, Debasis - In: Journal of Applied Management and Investments 3 (2014) 2, pp. 88-94
attitude towards luxury products. The research finds great growth potential for marketers to customize their products, and …
Persistent link: https://www.econbiz.de/10010895188
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The Meaning Of Perceived Risk In Purchasing Decisions Of The Polish Customers
Maciejewski, Grzegorz - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 58 (2011) november, pp. 281-304
In the article, by means of qualitative and quantitive research methods, the following questions have been answered: What is risk for Polish consumer? Is the consumer aware of a risk of failed purchase? And if so, what types of risks do they perceive? Then finally, which risks are the most...
Persistent link: https://www.econbiz.de/10010877235
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Effect of Situational Factors on Store Format Choice Behaviour in Food and Grocery Retailing in India - A Multiple Discriminant Analysis
Jayasankaraprasad, Cherukuri - In: IBSU Scientific Journal 4 (2010) 2, pp. 5-33
A shopping situation is a particular act of buying behaviour occurring at a specific point in space and time. The purpose of this paper is to examine the impact of situational factors such as task definition, perceived risk, physical surroundings, social surroundings and temporal aspects on...
Persistent link: https://www.econbiz.de/10008836637
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Multidimensional analysis of perceived risk in commercial air travel
Boksberger, Philipp E.; Bieger, Thomas; Laesser, Christian - In: Journal of Air Transport Management 13 (2007) 2, pp. 90-96
This study attempts to assess the role of perceived risk in air passenger behaviour. A survey of 889 respondents is used to investigate a multidimensional concept of perceived risk and to analyse the differences between socio-demographic characteristics regarding passengers’ risk...
Persistent link: https://www.econbiz.de/10011162711