Mit ihren vier Perspektiven - finanzielle Perspektive, Kundenperspektive, interne Prozeßperspektive sowie Lern- und Entwicklungsperspektive - informiert die Balanced Scorecard in einem ausgewogenen Bild über die aktuelle Zielerreichung und die zukünftigen Erfolgsmöglichkeiten eines...

On 27 October 2007 the Russian Federation revoked Lufthansa Cargo's rights to fly over Russian territory. The withdrawal came as a surprise to Lufthansa Cargo and shortly after the dispute started it evolved from an economic to a political conflict which awoke international interest. The...

This case concerns an entrepreneurial start-up firm that is dealing with strategic management and marketing issues. The overall objective is to provide students with the opportunity to apply their research skills and knowledge regarding a highly competitive industry to develop strategic...

This paper examines an economic theory of when employees become entrepreneurs. It jointly addresses the two fundamental questions of when employees generate innovations, and whether these innovations are developed as internal ventures or outside the firm. The model shows that if generating...

This paper presents a model of the strategic process concerning entrepreneurial activity in large, complex organizations. Previous empirical and theoretical findings can be integrated in this new conceptual framework. The paper makes the following key points. First, firms need both diversity and...

Scenario planning, an alternative strategic management tool, has given a new meaning and dimension to the way strategy should be thought, discussed and implemented in organizations. This paper introduces scenario planning in the way the turbulent world should be better managed by looking for...