Both the number and types of mobile applications have been seeing a significant increase in the last few years. Such an increase can lead to an overwhelming situation for researchers, users, and developers who are trying to understand them from many different viewpoints. One way to create a more...

The complexity of the information systems field often lends itself to classification schemes, or taxonomies, which provide ways to understand the similarities and differences among objects under study. Developing a taxonomy, however, is a complex process that is often done in an ad hoc way. This...

The developments in the field of technology changed the way in which consumers behave, inform themselves and communicate with each other. This change in behavior influences the way in which companies have to transmit the marketing message to the consumer. Besides the internet, which is nowadays...

Airline Reservation in developing countries is carried out either manually or electronically. Either methods, reservation and payment operations are done in piece-meal fashion; this is cost prohibitive, time consuming and tedious leading to inefficiency. We present an integrated mobile airline...

Innovation has led to the growth of the advertising medium for mobile marketers. To reach the consumers effectively through mobile advertisement, either using SMS or automated voice calls, has brought explosive growth in the telecom sector in India. The sale of mobile handset has increased...

«Mobile marketing» implies a new model of marketing that uses newmultimedia and connection tecnologies to observe and analyse choicesand behaviors of end users while engaging them in social and interactiveexperiences which result in added value product and services.Based upon these...

Last couple of yearsobserved tremendous growth in QRCode usages in advertisingworldwide. But, there is lack ofknowledge on orientation of QR Codeusage and various trends related to itlike linkage with incentives, e-contentencoding etc. Further, many expertopine that current application of...

In this paper we describe the state of mobile marketing in Japan. We consider the various aspects of mobile marketing in Japan and what has led to the overwhelming adoption by Japanese youth, and to a degree Japanese society as a whole, of social media and associated activities. This growth of...

Why should health advocates be concerned about the new marketing paradigm? Because young people's choices about what to eat and when are largely shaped by food and beverage marketing -- and these industries are now reaching our kids through a multitude of interactive devices and platforms,...

In addition to traditional communication tools, new tools of marketing communication are currently coming into use. Mass-media and marketing communication is an important factor that may considerably influence economic development. In this these I will introduce some of them also in line with...