A decision support system to evaluate and formulate business portfolio strategies is proposed. Strategies are expressed in terms of market share objectives to be achieved in each of the N business units in the portfolio. STRATPORT evaluates a strategy in terms of the net present value of its...

Business strategies in general and marketing strategies in particular are a factor of significant importance when it comes to the success and long term growth of companies. This paper tends to test the generally accepted assumption that SME’s in the Republic of Macedonia do not have and...

Even besides the internationaly proven and accepted importance of marketing strateges for the development of companies, the opinion that these strateges are underrepresented in the Republic of Macedonia exists in gjeneral. Although this might be true, in fact serious field research that would...

This paper describes the use of a marketing science model by Jetstar, a subsidiary of Australia's leading airline, Qantas, to effectively and profitably compete in the low-cost carrier marketplace. We trace the evolution of the Jetstar strategy from a baseline calibration of its initial...

В статье рассматриваются проблемы формирования систем самообслуживания потребителей. Данные процессы происходят в различных отраслях сервиса и определяются...

В статье рассматриваются современные подходы к изучению роли и значения культурных событий для социально-экономического развития территории. Предлагается...

Rwanda’s Economic Development and Poverty Reduction Strategy provides a medium-term framework for achieving the country’s long-term development goals and aspirations as embodied in Rwanda Vision 2020, the seven-year Government of Rwanda programme, and the Millennium Development...