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Co-operation among firms and communities : a new standardization process for the software industry (In French)
CORIS, Marie - Groupement de Recherches Économiques et Sociales (GRES) - 2005
participation by the opportunities of free software development and intellectual property models for standardization process within …From a voluntary production, free software fulfil to be broadly diffused on the market side. The commercial success of … these software is attented by an active participation in their development from a large number of firms. We explain this …
Persistent link: https://www.econbiz.de/10005379188
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Les Consortiums Ouverts : une nouvelle approche pour la standardisation des logiciels ?
Coris, Marie - In: Revue d'économie industrielle n° 116 (2006) 4, pp. 4-4
participation by the opportunities of free software development and intellectual property models for standardization process within …From a voluntary production, free software fulfil to be broadly diffused on the market side. The commercial success of … these software is attented by an active participation in their development from a large number of firms. We explain this …
Persistent link: https://www.econbiz.de/10011020471
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Cross-National Logo Evaluation Analysis: An Individual Level Approach
van der Lans, van der Lans, R.J.A.; Cote, Cote, J.A.; … - Erasmus Research Institute of Management (ERIM), … - 2008
The universality of design perception and response is tested using data collected from ten countries: Argentina, Australia, China, Germany, Great Britain, India, the Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural-equation model is developed that...
Persistent link: https://www.econbiz.de/10010731394
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International Marketing Standardization and Financial Performance of Mobile Net-work Operators – An Empirical Analysis
Gerpott, Torsten J.; Jakopin, Nejc M. - In: Schmalenbach Business Review (sbr) 57 (2005) 3, pp. 198-228
. It also analyzes associations between interna¬tional standardization of marketing instruments and company financial … empirical analysis. Results show that levels of international marketing stan-dardization vary substantially among the four … policy (33.33%) is significantly lower. No significant relations be-tween interna¬tional marketing standardization and …
Persistent link: https://www.econbiz.de/10005690235
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Cross-National Logo Evaluation Analysis: An Individual Level Approach
Lans, R.J.A. van der; Cote, J.A.; Cole, C.A.; Leong, S.M.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2008
The universality of design perception and response is tested using data collected from ten countries: Argentina, Australia, China, Germany, Great Britain, India, the Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural-equation model is developed that...
Persistent link: https://www.econbiz.de/10005256419
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Cross-National Logo Evaluation Analysis: An Individual-Level Approach
Lans, Ralf van der; Cote, Joseph A.; Cole, Catherine A.; … - In: Marketing Science 28 (2009) 5, pp. 968-985
The universality of design perception and response is tested using data collected from 10 countries: Argentina, Australia, China, Germany, Great Britain, India, The Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural equation model is developed that...
Persistent link: https://www.econbiz.de/10008787929
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Marketing for Survival: A Comparative Case Study of SME Software Firms
Parry, Sara; Jones, Rosalind; Rowley, Jennifer; … - Bangor Business School, Bangor University - 2010
Purpose This study explores the success and failure of two similar small software technology firms from a marketing … perceived and prioritised marketing and innovation. Findings The findings confirm the need for small software firms to strike a … results can also offer a marketing benchmark for other SMEs within the software industry. Originality/value This is a unique …
Persistent link: https://www.econbiz.de/10010711128
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US AND THAI ADVERTISING: A CROSS CULTURAL ANALYSIS
SEITZ, Victoria; RAZZOUK, Nabil; KAEWMESRI, Pasinee - In: Review of Economic and Business Studies (2011) 7, pp. 93-105
With the Internet, international marketing has taken on a whole new meaning; however, the decision to standardize or … was used to measure the degree of standardization in print advertisement for self-image projective products. The sample …
Persistent link: https://www.econbiz.de/10010592805
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STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT
Mihaela, Constantinescu; Claudiu, Caescu Stefan; … - In: Annals of Faculty of Economics 1 (2012) 2, pp. 807-812
Strategic marketing planning requires that the marketing objectives strategies for a specific product … affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing … reference market, do not have a marketing activity correlated with the medium and long term market needs. One of these needs …
Persistent link: https://www.econbiz.de/10010617403
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The effect of regional differences on the performance of software firms in the Netherlands
Boschma, Ron A.; Weterings, Anet B.R. - Disciplinegroep Economische Geografie, Faculteit … - 2005
This paper aims to explore the effect of regional differences on the performance of software firms in the Netherlands … change. The outcomes of the regression analyses on data gathered among 265 software firms suggest that firms located in … perform better, while network relationships do not affect the performance of software firms. …
Persistent link: https://www.econbiz.de/10005545406