Purpose – Food products' ultimate destination is intended for the general public, but those who supply the international markets are usually composed of a relatively small group of businessmen including international buyers, purchasing agents and importers. Understanding the motivation behind...

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

ILO pub. Working paper comprising a case study of the impact of multinational enterprises on industrial sector employment trends in Ireland since 1966 - includes degree of penetration, country of origin and size of enterprise in considering impact on employment creation, employment security,...