We investigate various characteristics, including firm-level panel data, of the Japanese beer market over time (over 30 … traditional indicators (very high market concentration, little or no overt price competition) suggest that Japanese beer firms do …

quantitative impact of beer consumption, and finally again a quantitatively-defined demographic aspect. The results are summarised …

beer in the U.S. Unlike previous studies, this work estimates the ownand cross-advertising elasticities in addition to … overall demand for beer. …

beer Brand Equity in a Sothern European mature market. For this purpose, based on the customer-based Aaker’s Brand Equity … model, we developed an empirical study, using structural equation modeling (SEM) in order to assess how beer Brand Equity … stems from in the brewery industry and to analyze its consequences in consumer behavior. Our findings suggest that the beer …

of the product consumption is domestic, imported beer has also increased remarkably in the recent years. This study … raises two objectives; firstly to obtain an approximation of the profile of the Spanish beer consumer through a descriptive … the market, suggesting that has been able to offer beer consumers a remarkable brand value, and that the consumer is …

excise duty on spirits, beer and wine were additional elements. Table and graphical analysis investigate that there is … obtained for a beer. Both analysis shows that National Treasury is positively correlated with level of excise duty on beer. In …