Brewing the Recipe for Beer Brand Equity
Year of publication: |
2013
|
---|---|
Authors: | Porral, Cristina Calvo ; Bourgault, Normand ; Dopico, Domingo Calvo |
Published in: |
European Research Studies Journal. - European Research Studies Journal. - Vol. XVI.2013, 2, p. 82-97
|
Publisher: |
European Research Studies Journal |
Subject: | brand equity | brand loyalty | brand awareness | beverage sector | beer |
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