A couple of weeks before the 2012 Super Bowl, Andrew Lehren of The New York Times advised fans wanting tickets to be “patient,†because prices in secondary ticket markets tend to fall “precipitously†as the time to kickoff nears. Using data compiled from SeatGeek.com on more...

This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

Few to almost none sports teams measure the entertainment value they provide to fans in exchange of the money the latter ones spend on admission fees. Scientific literature oversees the issue as well. The aim of this paper is to present a model that can be used for calculating value for money in...

The purpose of the paper is to show how boxing managed to remain an affordable and consumable good for the USAmerican citizens in the times of the Great Depression of 1929-1933, when industrial production was closing. Moreover, while other economic activities faced problems, boxing continued to...

The commercialization of Romanian football has gained momentum during the past decade, as local clubs increasingly focused their efforts on marketing. At the same time, Romanian customers’ access to Internet has improved. The aim of this paper is to explore the nature of Romanian football club...

Our study analyzes the sports marketing environment, focusing specifically on soccer, in order to determine how a soccer team marketing department operates in terms of organization, planning, development of activities, and professionalization. The method utilized was based on a Brazilian soccer...

This paper employs an event study method to associate Japanese professional baseball championship competition with the effects of a parent company’s stock prices from a sports marketing perspective. The empirical results show that there are significant positive abnormal stock returns for the...

The expansive character and increasingly obvious on the sports domain regarding the aspect of "business" requires a special focus on monetization of sports activity and the image of those involved. There is a trend that is outlined in the belief that humanity is heading rapidly towards a new...