The objective of this study is to test whether gender stereotyping in printed advertising is more prevalent in … advertising affects peoples perceptions of gender roles in real life. Using content analysis, we collected empirical data on … to the use of gender stereotyping in printed advertising, potentially implying that other factors underlie the use of …

become more influential members of organizational fields. We analyze how the Rainforest Action Network (RAN) used rhetoric to … entrepreneurship, institutional work, and rhetoric. …

that advertising produces on them, as is done in this work and shown with a relational model. In addition to their …-how, gestures and traits of artistic genius. A semiotic and rhetoric analysis of two selected advertisings (Louis Vuitton, Hermès …

practices of neopagans. An analysis of the published accounts of such fieldwork raises questions about ethnography, gender, and …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

present in advertising help perpetuate negative stereotypes about women and enforce traditional gender roles. …, specifically, to determine what differences exist in the portrayals of women in advertising featured in magazines targeted to men …

analyze the presence of gender stereotypes in Romanian media advertising. …Our article maintains that advertising communication, as a form of commercial communication, is an important part of …

representations that make particular claims about Indian women’s value and what they value. For FAL marketing and advertising …