This research aims to clarify the nature of the links between brand portfolio management, competences and competitive advantage. In a series of interviews within four different cosmetics companies, the author explores their approach to managing the brands they own. This work shows that brand...

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Institutional theory-based studies on firms from developed economies entering emerging economies are helpful to evidence the impact of both formal and informal institutions elements on the strategies of foreign entrants. However, the number of theoretical and empirical studies using an...

The main purpose of CRM is to get to know the customer as well as possible, which can help a company to deliver better, more appropriate and higher added value to the customer. A strong connection with the customers is the key to their satisfaction, especially if this connection is attained...

This paper argues that globalisation is a force of inequality and marginalisation. The reason is it exploits the world's developing economies. This threatens entrepreneurial development and human security. The paper seek to, through dependency paradigm, concretise the view that despite the...

Organizational competitiveness should not be analysed only in terms of performance (competitiveness “as result”), but also by taking into account the capacity to defend and constantly renew its sources of competitive advantage (competitiveness as “driver of competitive advantage”). The...

Energy industries in Russia and in Northwest Russia in particular are of the utmost importance and occupy the largest shares in the total industrial production and exports. Northwest Russia is developing into the major export hub for the Russian energy exports. It means that the appropriate...

This study examines the Northwest Russian forest industry, traditionally the regions most important industry, its competitiveness and future prospects. The transition to the market economy and privatization have left their mark on the industry. Demand and markets have changed, requiring new...