I develop a new theory of marketing costs and introduce it into a model of trade with product differentiation and firm productivity heterogeneity. In this model, a firm enters a market if it makes profits by reaching a single consumer there and pays an increasing marginal cost to access...

Persuasion is a fundamental part of social activity, yet it is rarely studied by economists. We compare the traditional economic model, in which persuasion is communication of objectively valuable information, with a behavioral model, in which persuasion is an effort to fit the message into the...

Conventional theory says that innovations first diffuse slowly, then at faster paces, and finally at asymptotically declining rates. Economists and others explain such behavior with a variety of logistic models. Early models like the contagion model derive their predictive power from reliance on...

The main aim of the UE is to protect and sustain its citizen’s expectations by harmonizing the national politics and strategies in order to generate better results. At this moment we have three main actors: Private Business Environment (PBE), National Pub

Egypt made a tremendous effort during the last few years to enhance its tourism sectors. This was reflected in the number of tourists who visited Egypt, especially form E.U. and also in the revenue from the tourists who jumped in the recent years.

Efficient communication is one modern organization’s key to success, strengthening from within the employees’ confidence in the vision and mission of the organization, pinning them down to the reality of their workplace, feeding the development process of

Social broadcasting networks such as Twitter in the U.S. and "Weibo" in China are transforming the way online word of mouth (WOM) is disseminated and consumed in the digital age. In the present study, we investigated whether and how Twitter WOM affects movie sales by estimating a dynamic panel...

This study explores the relationship between organizational legitimacy and illegitimacy. It combines media content analysis and quantitative approaches to empirically investigate this link in the specific context of investment banks in the United States. Illegitimacy can paradoxically signal...

Value creation for customers in the form of experiences has been gaining attention remarkably. Great customer experiences could fuel surprising wow moments of truth, or perhaps magic moment. In fact, customer experience is destined to act as the tool for differentiation strategy. Quality...

Business internships have become increasingly important and popular in students' learning and career preparation. We conducted a study among eighty-eight business interns to understand the level of satisfaction that marketing students experience from completing internships. Using a factor...