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Consumer Neuroscience and Neuromarketing: What New on Marketing Research?

Michela, Balconi - In: Micro & Macro Marketing (2014) 2, pp. 229-240

decision, such as emotion and cognition. This special Issue intends to bring forward new results and fresh insights into this …

Persistent link: https://www.econbiz.de/10010968489

Water Cognition and Cognitive Affective Mapping: Identifying Priority Clusters Within a Canadian Water Efficiency Community

Wolfe, S. - In: Water Resources Management 26 (2012) 10, pp. 2991-3004

level. It is this interplay between individuals’ cognitive processing and emotion, along with group decision-making about …

Persistent link: https://www.econbiz.de/10010997929

Novin, Sheida; Tso, Ivy; Konrath, Sara - In: Journal of Happiness Studies 15 (2014) 5, pp. 995-1014

Cross-cultural comparisons demonstrate that subjective well-being (SWB) is rated lower among East Asian than Western individuals. Regardless of such cultural differences, however, factors that predict SWB among people from various cultures may be similar. In the current study we demonstrate the...

Persistent link: https://www.econbiz.de/10010999059

Affective Reactions to One’s Whole Life: Preliminary Development and Validation of the Ontological Well-Being Scale

Şimşek, Ömer; Kocayörük, Ercan - In: Journal of Happiness Studies 14 (2013) 1, pp. 309-343

In line with the perspective provided by the intentional paradigm which claims that the measures of subjective well-being (SWB), whether cognitive or affective, should refer to life itself, the Ontological Well-Being Scale (OWBS) has been operationalized. The research reported herein was aimed...

Persistent link: https://www.econbiz.de/10010999071

Quantifying the Value of Emotions Using a Willingness to Pay Approach

Lau, Hi; White, Mathew; Schnall, Simone - In: Journal of Happiness Studies 14 (2013) 5, pp. 1543-1561

People generally seek out positive moods and avoid negative moods; however, it is unclear which motivation is more pronounced. Two studies addressed this issue by developing a value-based ranking of emotions based on the willingness to pay (WTP) approach. The approach utilizes money’s cardinal...

Persistent link: https://www.econbiz.de/10010848342

The effect of animated images on persuasion: The mediator role of hedonic responses and the moderator role of product category

Hussant-Zebian, Rola - Université Paris-Dauphine (Paris IX) - 2004

This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...

Persistent link: https://www.econbiz.de/10010861603

Marketing and Neuroscience: How Electroencephalographic Tools Could Help to Design and Analyze Commercial Advertising Campaigns

Giovanni, Vecchiato; Giulio, Maglione Anton; Patrizia, … - In: Micro & Macro Marketing (2014) 2, pp. 279-294

Neuromarketing is the multidisciplinary field of research whose aim is to investigate the consumers' reaction to commercial advertisements, or to the product appreciation, from a neuroscientific perspective. In fact, there are high hopes that neuroimaging technology could cope with some of the...

Persistent link: https://www.econbiz.de/10010950557

Stability and Change in Affective Experience Across the Adult Life Span: Analyses With a National Sample From Germany

Kunzmann, Ute; Richter, David; Schmukle, Stefan C. - In: EconStor Open Access Articles (2013-12), pp. 1086-1095

Using cross-sectional and longitudinal data from a national sample spanning the adult life span, age differences in anger and sadness were explored. The cross-sectional and longitudinal findings consistently suggest that the frequency of anger increases during young adulthood, but then shows a...

Persistent link: https://www.econbiz.de/10010954561

Using Subjectivity and Emotion to Reconsider Participatory Natural Resource Management

Morales, Margaret C.; Harris, Leila M. - In: World Development 64 (2014) C, pp. 703-712

This article examines what attention to subjectivity and emotion can bring to understandings of participatory resource …. Moving forward, we offer some suggestions of new tools and approaches (e.g. emotion work, participatory performance, and …

Persistent link: https://www.econbiz.de/10010931280

Students' emotional bargaining in higher education: a case study of staff views

Bartram, Brendan - International Institute of Social and Economic Sciences - 2014

paper offers a critical examination of the ways in which emotion is sometimes utilised as a resource by students in Higher … Education (HE). It begins by reviewing a number of psychological and sociological studies of emotion, before moving on to an … examination of the role of emotion in the HE context. Devised as a qualitative case study located in a modern English university …

Persistent link: https://www.econbiz.de/10011210247

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