German food retailing is characterized by fierce competition among retail chains for consumer shopping. This paper considers the switching behaviour using data of white dairy product purchases. The empirical investigation uses a survival analysis approach, in particular hazard analysis. The...

In der bisherigen Bundesrepublik Deutschland hat im Zeitraum 1980 bis 1988 die Zahl der Einzelhandelsunternehmen - nachdem sie vorher jahrelang gesunken war - insgesamt um 1% p.a. auf rund 397.000 zugenommen; der Umsatz erhöhte sich gleichzeitig um 4,6% p.a. Während im Lebensmittelhandel die...

The market segmentation concept, which aims at meeting the specific needs of different customer groups, has been part and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of creating segments. Up till now, the way in which companies...

In today's dynamic environment, the change is inevitable and is the only constant thing, whether it is a change in attitude or thinking. The fast-food joints are a depiction of contemporary expertise, the conception of 'ready-cooked food to go'. Today's society depicts a contemporary swing like...

Tokaj Wine Specialities have few competitors and enjoy a rare niche among natural dessert wines since traditions surrounding their preparation, their specific microclimate, and unique taste enable one to utilise marketing tools for branding and market placement. To elaborate the marketing...

Este trabajo intenta profundizar en las características del consumidor que condicionan su respuesta ante las promociones de ventas. Para comprender la respuesta ante las acciones promocionales se han considerado tanto los beneficios como los costes que puede obtener un consumidor al comprar un...