In Romania, small and medium-sized enterprises manifest a certain interest in marketing activities, resulted in the existence of a specific marketing structure in half of them, as attests a survey done on a sample of 140 organizations. This research, focused on understanding the promotional...

Extending the application of marketing science specific concepts and principles in various sectors would not have been possible without their gradual evolution, in terms of customization and differentiation tailored for a specific field. This phenomenon regarding marketing evolution in terms of...

El presente artículo recoge y analiza los resultados de un proyecto de investigación que versa sobre posibles sinergias entre el sector turístico y el sector audiovisual en España. Para ello, a través de la técnica cualitativa de la entrevista en profundidad se ha entrevistado a expertos y...

Purpose of this paper is to offer a pragmatic tool for management and marketing practitioners in small businesses. The name of the tool is Prioritized Action for Marketing Improvements (PAMI). This work gives an overview of marketing and strategy processes in small businesses and a brief...

In the time of globalization, countries, regions and cities which want to take position on the tourist market or to attract investors are faced with increasing competition. Often different counties and cities offer similar investment opportunities, the same living standard, cultural and...

Contemporary business environment, characterized mainly by many, frequent and strong changes, creates new challenges that companies must face. Marketing, one of business functions that is among those most exposed to the market, is therefore forced to conduct changes in its own concept. Because...

This paper reveals the main findings of two research studies carried out in cooperation with the University of Finance and Administration in Prague within the realization of research projects focused on the needs of businesses. The research in smalland medium- sized enterprises was looking into...

We can find lots of differences if we examine the habits, attitudes, roles and values of men and women. In our research we aim to analyze the gender differences about energy sources, energy consumption, saving habits, openness, companies’ social responsibility and environmental issues. We...

The principles and values of Sustainable development concept, such as long-term development, exceeding the selfish interests for the sake of others, fair and ethical behavior, are pronounced in increasing frequency with such a conviction and inspiration, that unintentionally emerges the...