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Quality and Customer Satisfaction Spillovers in the Mobile Phone Industry
Chai, Kah-Hin; Ding, Yi; Xing, Yufeng - In: Service Science 1 (2009) 2, pp. 93-106
This study investigates the possible spillover effects of customer satisfaction from product manufacturer to service provider, and vice versa. The survey results provide empirical evidence for the presence of spillover effects of quality and customer satisfactions in the mobile phone industry....
Persistent link: https://www.econbiz.de/10010990640
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International Joint Venture (IJV) marketing performance: alternative approaches to performance measurement
Julian, Craig C. - In: International Journal of Business Performance Management 7 (2005) 3, pp. 334-348
This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...
Persistent link: https://www.econbiz.de/10010669306
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ОЦЕНКА УДОВЛЕТВОРЕННОСТИ КОРПОРАТИВНЫХ КЛИЕНТОВ ПРОДУКЦИЕЙ И СЕРВИСОМ ОАО «ПНЕВМОСТРОЙМАШИНА» НА В2В-РЫНКЕ...
МИХАЙЛОВНА, КАПУСТИНА ЛАРИСА; … - In: ЭКОНОМИКА РЕГИОНА (2010) 3, pp. 84-92
Статья посвящена разработке методики оценки удовлетворенности потребителей продукции и услуг на Ь2Ь-рынке (от англ. business to business) в целях организации...
Persistent link: https://www.econbiz.de/10011246963
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АSSESSMENT OF BUSINESS CUSTOMERS SATISFACTION WITH THE PRODUCTS AND SERVICE OF PNEVMOSTROIMASHINA, JSC, ON THE B2B MARKET
KAPUSTINA L. M.; BABENKOVA A. V. - In: ЭКОНОМИКА РЕГИОНА (2010) 3, pp. 93-101
The paper is dedicated to development of a methodology for assessment of customer satisfaction with the products and services on the b2b market. The study of customer satisfaction is aimed at building strong and mutually beneficial supplier-customer relationship. The authors focus on the...
Persistent link: https://www.econbiz.de/10011229851
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A MANAGERIAL APPROACH OF CUSTOMER SATISFACTION DRIVERS IN THE CLOTHING INDUSTRY
CUC, Sunhilde - In: Management and Marketing Journal VIII (2010) 2, pp. 334-342
More than ever customer satisfaction has become a key factor for all industry and business enterprises. The article explains about the customers satisfaction esspecialy in the textile industry. First part presents the concept of customer satisfaction and its place in current management models...
Persistent link: https://www.econbiz.de/10008763299
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Assessment of business customers satisfaction with the products and service of Pnevmostroimashina, jsc, on the B2B market
Kapustina, Larisa; Babenkova, Anna - In: Economy of region 1 (2010) 4, pp. 93-101
The paper is dedicated to development of a methodology for assessment of customer satisfaction with the products and services on the b2b market. The study of customer satisfaction is aimed at building strong and mutually beneficial supplier-customer relationship. The authors focus on the...
Persistent link: https://www.econbiz.de/10011150500
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Assessment of business customers satisfaction with the products and service of Pnevmostroimashina, jsc, on the B2B market
Kapustina, Larisa; Babenkova, Anna - In: Economy of region 1 (2010) 4, pp. 84-93
The paper is dedicated to development of a methodology for assessment of customer satisfaction with the products and services on the b2b market. The study of customer satisfaction is aimed at building strong and mutually beneficial supplier-customer relationship. The authors focus on the...
Persistent link: https://www.econbiz.de/10011150511
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When Not All Conflict Is Bad: Manufacturing-Marketing Conflict and Strategic Incentive Design
Balasubramanian, Sridhar; Bhardwaj, Pradeep - In: Management Science 50 (2004) 4, pp. 489-502
Researchers and managers broadly agree that coordination and harmony between manufacturing and marketing improve firm performance by eliminating suboptimal practices within the firm. In this paper, we present a contrasting view of the manufacturing-marketing interface. We model a duopoly in...
Persistent link: https://www.econbiz.de/10009197718
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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …
Persistent link: https://www.econbiz.de/10009207037
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HERAUSFORDERUNGEN DES LANDHANDELS UNTER VERÄNDERTEN MARKTBEDINGUNGEN: THEORETISCHE ÜBERLEGUNGEN UND EMPIRISCHE EVIDENZ
Schulze, Birgit - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
Kundenzufriedenheit empirisch überprüft. Eine Fokusgruppen-Diskussion mit Landwirten beleuchtet die landwirtschaftlichen Sichtweise auf … Landwirten aus Nord- und Nord-Ostdeutschland wird untersucht, welche Leistungen der Landhändler zu Kundenzufriedenheit führen und … zeigen, dass neben der Konditionenpolitik auch die Serviceprofilierung entscheidend für die Kundenzufriedenheit ist. Die …
Persistent link: https://www.econbiz.de/10011070466