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Aspects and Importance of Digital Media in Pakistan
Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...
Persistent link: https://www.econbiz.de/10011259955
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Social, viral, mobile e Tv: nuove integrazioni in risposta al cambiamento generazionale. Una riflessione empirica sul settore alimentare
Cecilia, Casalegno; Luigi, Bollani; Elena, Candelo - In: Micro & Macro Marketing (2014) 3, pp. 441-460
Adverting is comparing itself with technology process and with the transformation of communication people attitudes; is television role changing? If yes, in which way? How television is interacting and integrating with web 2.0 communication tools? The aim of this research is to analyse the...
Persistent link: https://www.econbiz.de/10011144151
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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: EconStor Open Access Articles (2013), pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010981045
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Modeling the Determinants and Effects of Creativity in Advertising
Smith, Robert E.; MacKenzie, Scott B.; Yang, Xiaojing; … - In: Marketing Science 26 (2007) 6, pp. 819-833
Consumer perceptions of advertising creativity are investigated in a series of studies beginning with scale development …
Persistent link: https://www.econbiz.de/10008787583
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Regional growth convergence and EU policies: Empirical evidence and measuring problems
Esposti, Roberto - In: CESifo Forum 9 (2008) 1, pp. 14-22
Persistent link: https://www.econbiz.de/10005013186
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Wie kann die durchschnittliche Ausbildungsquote in Deutschland korrekt gemessen werden?
Jacobebbinghaus, Peter; Mohrenweiser, Jens; Zwick, Thomas - In: AStA Wirtschafts- und Sozialstatistisches Archiv 3 (2009) 4, pp. 225-240
Persistent link: https://www.econbiz.de/10008591043
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Market Access and Domestic Support Measures
Fontagné, Lionel - In: CESifo Forum 4 (2003) 3, pp. 3-10
Persistent link: https://www.econbiz.de/10004998650
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The Tsunami: Measures of Contagion in the 2007–2008 Credit Crunch
Dungey, Mardi - In: CESifo Forum 9 (2008) 4, pp. 33-43
Persistent link: https://www.econbiz.de/10004998687
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Concepts and Measurement of Labour Market Institutions
Ochel, Wolfgang - In: CESifo DICE Report 3 (2005) 4, pp. 40-55
Persistent link: https://www.econbiz.de/10005037335
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Stärkung der innerstädtischen Einzelhandelslagen vor dem Hintergrund des zunehmenden Online-Einkaufs
Stepper, Martina - In: Raumentwicklung 3.0 - Gemeinsam die Zukunft der …
Stationärer Einzelhandel und die Entwicklung der Innenstädte stehen seit jeher in vielfältigen, wechselseitigen Beziehungen. Als eine Leitfunktion der Innenstadt trägt der Einzelhandel neben der Versorgungsfunktion zur Attraktivität und zum Image der Innenstadt bei. Die Innenstadt wiederum...
Persistent link: https://www.econbiz.de/10010981453