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SPATIAL RETAIL PRICING STRATEGIES FOR BEER IN GERMANY
Empen, Janine; Glauben, Thomas; Loy, Jens-Peter - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main question of this article. We employ weekly retail...
Persistent link: https://www.econbiz.de/10011070496
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Age-induced decision shrinkage, another avenue to repeat purchase: the example of new automobiles
LAURENT, Gilles; LAMBERT-PANDRAUD, Raphaelle - HEC Paris (École des Hautes Études Commerciales) - 2002
The literature from psychology and gerontology suggests that older persons have reduced cognitive abilities, and an increased risk aversion. On this basis, we predict that their decision process will be shrunk, in three manners: a smaller consideration set, a focus on the previous brand (leading...
Persistent link: https://www.econbiz.de/10005011522
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Premières preuves empiriques de chaos dans les ventes de biens à la mode - First empirical evidence of chaos in the sales of fashion goods
Bonache, Adrien; Moris, Karen - Université de Bourgogne - CREGO EA7317 Centre de … - 2011
(VF)L’objectif de cet article est de tester la présence de chaos dans les ventes de biens à la mode. Après avoir … plausibilité de l’existence d’un comportement chaotique des ventes de biens à la mode. Cependant, au fil du temps, les ventes … fashion goods are chaotic. After reviewing briefly the theoretical debate on this hypothesis, we present our results, which …
Persistent link: https://www.econbiz.de/10009146898
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Creating revenue via Organisational 'Brandpression' Management (OBpM): a marriage of brand management and impression management in professional sport
Agyemang, Kwame J.A.; Williams, Antonio S. - In: International Journal of Revenue Management 7 (2013) 2, pp. 171-181
Characterised as activities organisations take to positively influence the image the public has of them, organisational impression management (OIM) is essentially analogous to brand management. To date, however, there is a dearth of literature that links OIM and brand management. Taking this...
Persistent link: https://www.econbiz.de/10010816763
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Fashion marketing in textile and clothing industry
Kaurić, Alica Grilec - In: Tržište/Market 21 (2009) 2, pp. 219-234
Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and … price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing … fashion brand is the most critical factor in successful business activity in textile and clothing industry. …
Persistent link: https://www.econbiz.de/10011007018
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Fashion marketing of luxury brands: Recent research issues and contributions
Ko, Eunju; Megehee, Carol M. - In: Journal of Business Research 65 (2012) 10, pp. 1395-1398
This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing …
Persistent link: https://www.econbiz.de/10011050074
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HOLISTIC MARKETING MANAGEMENT AND SOCIAL MEDIA
PERTTULA, William - In: Holistic Marketing Management 1 (2011) 4, pp. 10-12
Social media and social media marketing are real challenges to holistic marketing management approach focusing on real customer value. A distinct problem for social media is making a profit when the standard practice is to not charge the user any money. Social media marketing relies on its...
Persistent link: https://www.econbiz.de/10010667246
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HOLISTIC MARKETING MANAGEMENT AND SOCIAL MEDIA
PERTTULA, William - In: Holistic Marketing Management Journal 1 (2011) 4, pp. 06-08
Social media and social media marketing are real challenges to holistic marketing management approach focusing on real customer value. A distinct problem for social media is making a profit when the standard practice is to not charge the user any money. Social media marketing relies on its...
Persistent link: https://www.econbiz.de/10010635335
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How internet marketing has changed over the years and what the future will bring
PERTTULA, William - In: Holistic Marketing Management Journal 3 (2013) 1, pp. 08-12
The trend toward internet marketing has been going on since the internet went graphical in 1993 and Amazon began selling online in 1995. There is near universal awareness of this general trend but a large percentage of organizations are far from doing an effective job of using the internet to...
Persistent link: https://www.econbiz.de/10010894394
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Tools of social media marketing in the management of small furniture enterprises
Larina, Asludinova - In: Annals of marketing-mba 2 (2014) 08
The article is devoted to the peculiarities of using the tools of social media marketing in the management of small furniture enterprises. The article describes the opportunities they provide and solve problems involving qualitative improvement of such enterprises.
Persistent link: https://www.econbiz.de/10010929147