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The impact of customer education on customer participation, functional service quality and trust in restaurant services
Yin, Cheng-Yue; Yang, Xue - In: International Journal of Services, Economics and Management 1 (2009) 3, pp. 233-249
Previous studies have provided evidence that customer education play an important role in building service quality, customer trust and relationship commitment, but these studies have focused almost exclusively on complex services, such as financial services. This study extends the current work...
Persistent link: https://www.econbiz.de/10005754611
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The impact of customer education on customer participation, functional service quality and trust in restaurant services
Yin, Cheng-Yue; Yang, Xue - In: International Journal of Services, Economics and Management 1 (2009) 3, pp. 233-249
Previous studies have provided evidence that customer education play an important role in building service quality, customer trust and relationship commitment, but these studies have focused almost exclusively on complex services, such as financial services. This study extends the current work...
Persistent link: https://www.econbiz.de/10008563939
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BENEFICIOS RELACIONALES, SATISFACCIÓN Y LEALTAD EN EL COMERCIO MINORISTA: UNA COMPARATIVA INTERSECTORIAL / RELATIONSHIP BENEFITS, SATISFACTION, AND LOYALTY IN RETAILING ACTIVITIES....
Ruiz Molina, M.E.; Gil Saura, I.; Berenguer Contrí, G. - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 95-108
En el contexto del marketing de relaciones, resulta de gran importancia para el establecimiento minorista identificar el tipo de beneficios de la relación que influye en mayor medida sobre sus resultados en términos de satisfacción del cliente y lealtad hacia el minorista, de manera que se...
Persistent link: https://www.econbiz.de/10010565870
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Consumers’ Reactions to “Receiving Too Much Change at the Checkout”
STEENHAUT, S.; KENHOVE, P. VAN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2003
In this study, we conducted two experiments to examine the effect of relationship commitment on the reaction of shoppers to receiving too much change, controlled for the amount of excess change. Hypotheses based on equity theory were set up and tested. The first study showed that, when the less...
Persistent link: https://www.econbiz.de/10004982932
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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …
Persistent link: https://www.econbiz.de/10009207037
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HERAUSFORDERUNGEN DES LANDHANDELS UNTER VERÄNDERTEN MARKTBEDINGUNGEN: THEORETISCHE ÜBERLEGUNGEN UND EMPIRISCHE EVIDENZ
Schulze, Birgit - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
Kundenzufriedenheit empirisch überprüft. Eine Fokusgruppen-Diskussion mit Landwirten beleuchtet die landwirtschaftlichen Sichtweise auf … Landwirten aus Nord- und Nord-Ostdeutschland wird untersucht, welche Leistungen der Landhändler zu Kundenzufriedenheit führen und … zeigen, dass neben der Konditionenpolitik auch die Serviceprofilierung entscheidend für die Kundenzufriedenheit ist. Die …
Persistent link: https://www.econbiz.de/10011070466
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The study of the effects of customer loyalty strategies on sale improvement of Company (Case study: Kayla’s Company)
Aghadavoud, Rasoul; Askari, Zahra - In: International Journal of Academic Research in Business … 4 (2014) 1, pp. 141-158
Present study, with the title of examining the influence of strategies of creating loyal customers on increasing sales of Kayla company products, is examining key role of strategies of creating loyalty in customers on value of system productivity, value of system satisfaction and decreasing...
Persistent link: https://www.econbiz.de/10010850279
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THE IMPACT OF TRANSACTIONAL AND RELATIONAL MARKETING ON CUSTOMER RETENTION IN THE ROMANIAN ECONOMIC ENVIRONMENT
MAXIM, Andrei - In: EURINT Proceedings 2013
In many industries, customer retention is considered to be one of the prerequisites of a company’s profitability, while satisfying customer needs is usually regarded as the first step towards customer loyalty. Retention and loyalty are even more important in times of economic crisis when...
Persistent link: https://www.econbiz.de/10011263050
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Certain Aspects of Providing Customer Satisfaction: Research Results from Serbia
Dordevic, Dejan; Cockalo, Dragan; Sajfert, Zvonko; … - In: Managing Global Transitions 9 (2011) 1, pp. 039-062
The paper presents research results obtained during the process of modeling a system (processes) for providing satisfaction of a company’s customer needs. The cybernetic model assumes a process approach and appropriate marketing research at the beginning and corresponding evaluation at the end;...
Persistent link: https://www.econbiz.de/10009386247
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Relationship Marketing: The Mediating Role of Customer Experiences
Kakeeto-Aelen, Terry Najja; Van Dalen, Jan C. van Dalen; … - Maastricht School of Management (MSM) - 2011
Relationship marketing has received much attention in the last two decades from both practitioners and researchers as one of the strategies firms can employ to remain competitive. Despite this attention, little empirical research has been performed about relationship-marketing practices among...
Persistent link: https://www.econbiz.de/10009416891