This paper reports on a pilot study involving the redesign of a third year Economics subject according to principles of engagement as they relate to the discursive Generation y student. The study involved a review of the literature, redesign of the subject to a blended learning format and...

The aim of this article is the presentation of the preferences of the Faculty of Economics students representing Generation Y on their future employment, place of work and expectations towards the organisation they will start work at. In order to achieve the success of the organisation there...

The purpose of this article is to find out whether time management skills can have an impact on creating value for the customer. The basis for the deliberations conducted in the article is an analysis of literature and the results of our own research regarding future Polish workers. The...

Why do some people think they will behave differently in the future? Building on research on dynamic inconsistency and age related preferences, this paper introduces the concept that inconsistent intertemporal preferences are directly related to age. In previous studies, standard socioeconomic...

‘Generation Y,’ according to recent literature, refers to people born between 1980 and 1990. Participants in the study used for this paper (aged between 23 and 33) fit into this category at the time of data collection (in 2013). The literature suggests that generation Y is reliant on...

Today’s generation is described to be born for entrepreneurship but with the development of the online medium, new meaning to entrepreneurship is brought. The youngest generation also referred to as “digitally native” is inclined to use technology and the Internet in every aspect of their...

Social marketers play a pivotal role in influencing consumer's food choices, which ultimately contribute to healthier societies. In 2005, approximately 1.6 billion people worldwide, and 50% of the South African population, were classified as overweight. These numbers are escalating together with...

Research relevant to the creation and development of luxury brands is a growing area in the literature. Offering insight, previous research also contributes evidence of a lack of clarity regarding a definition, operationalization, and measurement of brand luxury. This study focuses specifically...