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How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012?
Othman, Nor’Ain; Wee, Hassnah; Hassan, Razip - In: Journal of Spatial and Organizational Dynamics 2 (2014) 1, pp. 41-50
image development strategies. An assessment of the part played by destination branding in Malaysian tourism industry at …
Persistent link: https://www.econbiz.de/10010990982
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THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON COSTUMERS' IMAGE FOR JORDANIAN FIVE STAR HOTELS
HASHEM, TAREQ N. - In: Journal of Academic Research in Economics 3 (2011) 3 (November), pp. 367-376
The study aims to investigate the impact of customer relationship marketing (CRM) on costumers' Image for Jordanian … customers' Image of Jordanian Five star Hotels. This study is one of several researches that will be conducted in the tourism …
Persistent link: https://www.econbiz.de/10010854556
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Model of Management of the Company's Brand Capital
Yevtushenko Anna V. - In: Business Inform (2013) 5, pp. 351-356
The article shows the role of the brand capital in modern economic transformations; considers market and social manifestations of the brand capital; reveals and analyses factors of influence upon formation and functioning of the mechanism of management of the company's brand capital; identifies...
Persistent link: https://www.econbiz.de/10010855353
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Business environment and Russian Small Business
Kerzina, E.; Farahutdinova, L. - In: Annals of marketing-mba 2 (2013) 07
The article is devoted to the branding particularities in the sphere of higher education. The analysis of external factors influencing effective model of higher education’s brand development was performed.
Persistent link: https://www.econbiz.de/10010857494
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Possibilities for development of regions after mining: restoration of rural environment in the Czech-Saxon borderland
Vaishar, Antonin; Stastna, Milada; Lipovska, Zdenka - In: Rural Areas and Development 7
the landscape and localities. Also the improvement of a negative image of the region is a question of big importance. …
Persistent link: https://www.econbiz.de/10010919235
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Shipping Crises in the Media
Theotokas, Ioannis; Bissias, Ilias; Lekakou, Maria B. - In: SPOUDAI Journal of Economics and Business 63 (2013) 3-4, pp. 137-145
maritime media receive widespread publicity and are likely to have an impact on the shipping community’s social image. To this …
Persistent link: https://www.econbiz.de/10010941628
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Verification of Performance in Results-Based Financing (RBF): The Case of Community and Demand-Side RBF in Rwanda
Renaud, Adrien; Semasaka, Jean-Paul - Economics Research, World Bank Group - 2014
Rwanda, led by its Ministry of Health, was the first African country to implement Performance- Based Financing (PBF) nationwide in its health centers and hospitals. The country then went on to pilot RBF interventions at the community level. Rewarding community members who provide and use...
Persistent link: https://www.econbiz.de/10010942749
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The image of the economic institutions in the context of global economy
FRÂNCU, Laurențiu Gabriel - In: Theoretical and Applied Economics XVIII(2013) (2013) 5(582), pp. 135-144
economic institutions that have already overcome the national borders trying to capture new markets, the image of these … institutions play an increasingly important role. Therefore many economic institutions are trying to build a positive image in the … business environment, image that can be a competitive advantage in the market, even decisive. It can be seen that more and more …
Persistent link: https://www.econbiz.de/10011004804
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The sensory brand of the destination. Case study: Transylvania
DIŢOIU, Mihail-Cristian; STĂNCIOIU, Aurelia-Felicia; … - In: Theoretical and Applied Economics XVIII(2014) (2014) 5(594), pp. 37-50
Destinations can be considered a predominantly experiential tourism product in the context of sensory marketing, which would be the best instrument for creating, communicating and delivering the experiential values of the tourism product, and for developing the sensory brand of a destination....
Persistent link: https://www.econbiz.de/10011004960
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Tourism Destination Image Formation – The Case of Dubrovnik, Croatia
Kesić, Tanja; Pavlić, Ivana - In: Tržište/Market 23 (2011) 1, pp. 7-25
existing and new destinations are competing for tourists in order to enhance their results, with destination image being one of … formation of a positive image of the destination in the markets it targets in order to achieve a competitive edge over competing … destinations. This paper analyzes the elements that in uence destination image. Research context is that of the city of Dubrovnik …
Persistent link: https://www.econbiz.de/10011007057