The sensory brand of the destination. Case study: Transylvania
Year of publication: |
2014
|
---|---|
Authors: | DIŢOIU, Mihail-Cristian ; STĂNCIOIU, Aurelia-Felicia ; BRĂTUCU, Gabriel ; ONIŞOR, Lucian-Florin ; BOTOȘ, Andreea |
Published in: |
Theoretical and Applied Economics. - Asociaţia Generalā a Economiştilor din România - AGER. - Vol. XVIII(2014).2014, 5(594), p. 37-50
|
Publisher: |
Asociaţia Generalā a Economiştilor din România - AGER |
Subject: | identity | image | sensory brand of the destination | sensory marketing |
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