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Durch illegale Nachahmungen können designaktiven, innovativen Unternehmen große finanzielle Nachteile und kaum zu quantifizierende Imageschäden entstehen. Zur Abwehr von Plagiaten können nach deutschem Recht verschiedene Schutzmöglichkeiten eingesetzt werden, z. B. Musterrecht,...
Persistent link: https://www.econbiz.de/10005013479
In 2004 the German Patent and Trademark Office commissioned the Ifo Institute to deliver a research report on the topic "Identification of Available and Desirable Indicators for Patent Systems, Patenting Processes and Patent Rights". - The report provides an extensive overview of the existing...
Persistent link: https://www.econbiz.de/10008791399
are used in order to support the appeal of the car but also to reposition the corporate brand perception. A single product …
Persistent link: https://www.econbiz.de/10009143597
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
before and after the crisis domestic effects and the importance of spillovers from Germany (by Roman Römisch) German firms … drive innovation in Europe and around the globe (by Johannes Pöschl) Germany’s services exports – bigger than you might …
Persistent link: https://www.econbiz.de/10010890085
the commercial vehicle group is located in Hanover, Germany, where 15,000 people are employed in administration and … vehicle production. The three manufacturing plants in Germany, Poland (Poznan) and Brazil (Resende) produce more than 300 …
Persistent link: https://www.econbiz.de/10005837149
Purpose – Accounting and decision making rely heavily on forecasts. For several reasons, we should expect ongoing increases in forecasting accuracy. The purpose of this paper is to test the hypothesis of improved forecasts over time. Design/methodology/approach – The paper analyzes original...
Persistent link: https://www.econbiz.de/10008691149
The aim of this paper is to provide a better understanding of monozukuri capability as a way to address the increasing product variety in industrial firms. To this effect, we conducted a comparative case study at Japanese and German automakers with more than 40 interviews and 30 factory visits...
Persistent link: https://www.econbiz.de/10011043272
The eastern enlargement of the European Union has prompted heated debates about social dumping related to labour standards and industrial relations. Capital mobility is seen as a crucial social dumping mechanism. The article uses time-series-cross-section data for the years 1999–2008 to...
Persistent link: https://www.econbiz.de/10011137327
Voraussetzungen, um in Deutschland beim neuen Markt für individuelle Mobilität einen komparativen Wettbewerbsvorteil aufzubauen, sind …
Persistent link: https://www.econbiz.de/10011249551