Few to almost none sports teams measure the entertainment value they provide to fans in exchange of the money the latter ones spend on admission fees. Scientific literature oversees the issue as well. The aim of this paper is to present a model that can be used for calculating value for money in...

The purpose of the paper is to show how boxing managed to remain an affordable and consumable good for the USAmerican citizens in the times of the Great Depression of 1929-1933, when industrial production was closing. Moreover, while other economic activities faced problems, boxing continued to...

The commercialization of Romanian football has gained momentum during the past decade, as local clubs increasingly focused their efforts on marketing. At the same time, Romanian customers’ access to Internet has improved. The aim of this paper is to explore the nature of Romanian football club...

Our study analyzes the sports marketing environment, focusing specifically on soccer, in order to determine how a soccer team marketing department operates in terms of organization, planning, development of activities, and professionalization. The method utilized was based on a Brazilian soccer...

This paper employs an event study method to associate Japanese professional baseball championship competition with the effects of a parent company’s stock prices from a sports marketing perspective. The empirical results show that there are significant positive abnormal stock returns for the...

The expansive character and increasingly obvious on the sports domain regarding the aspect of "business" requires a special focus on monetization of sports activity and the image of those involved. There is a trend that is outlined in the belief that humanity is heading rapidly towards a new...

Today's economic climate has fueled intense competition for entertainment dollars, including those spent on professional and intercollegiate sports. The purpose of this paper is to provide insight and demonstrate the use of the Six Sigma methodology as a way to improve event attendance in a...

Amploarea dezvoltarii marketingului sportiv duce la necesitatea cercetarii industriei sportive, pentru a cunoaste cat mai bine cadrul in care actioneaza compania si modul in care marketingul sportiv poate fi folosit pentru a adapta activitatea firmei la cerintele pietei. Literatura de...

Ca orice domeniu nou aparut in tara noastra, si marketingul sportiv se cere a fi definit pentru a putea percepe, la adevarata sa valoare, importanta pe care o are in dezvoltarea economica (prin veniturile pe care le genereaza) si sociala (prin implicarea populatiei in activitatile sportive)....