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Brand diagnostics: Mapping branding effects using consumer associative networks

Henderson, Geraldine R.; Iacobucci, Dawn; Calder, Bobby J. - In: European Journal of Operational Research 111 (1998) 2, pp. 306-327

Persistent link: https://www.econbiz.de/10005240527

Social networks with two sets of actors

Iacobucci, Dawn; Wasserman, Stanley - In: Psychometrika 55 (1990) 4, pp. 707-720

Persistent link: https://www.econbiz.de/10005381869

Sequential social network data

Wasserman, Stanley; Iacobucci, Dawn - In: Psychometrika 53 (1988) 2, pp. 261-282

Persistent link: https://www.econbiz.de/10005381908

Book reviews

Brossier, Gildas; Legendre, Pierre; Breiger, Ronald; … - In: Journal of Classification 5 (1988) 2, pp. 283-304

Persistent link: https://www.econbiz.de/10005602917

From the Editor

Iacobucci, Dawn - In: Journal of Consumer Research 32 (2005) 1, pp. 6-11

Persistent link: https://www.econbiz.de/10005613981

Results on the Standard Error of the Coefficient Alpha Index of Reliability

Duhachek, Adam; Coughlan, Anne T.; Iacobucci, Dawn - In: Marketing Science 24 (2005) 2, pp. 294-301

In this research, we investigate the behavior of Cronbach’s coefficient alpha and its new standard error. We systematically analyze the effects of sample size, scale length, strength of item intercorrelations, and scale dimensionality. We demonstrate the beneficial effects of sample size on...

Persistent link: https://www.econbiz.de/10008788141

—Three Thoughts on Services

Iacobucci, Dawn - In: Marketing Science 25 (2006) 6, pp. 581-583

No abstract available.

Persistent link: https://www.econbiz.de/10008789823