Challenges continue for higher education to improve learning outcomes and better prepare graduates for successful careers. Service-learning, an instructional method that integrates theoretical learning with real life experimentation and community service, offers the positive impacts of its...

Customer loyalty is a major factor for a firm’s success. Loyal customers are less price sensitive. Furthermore, these customers are likely to purchase more frequently, try the firms’ other products and bring new customers to the firm. This study examines the relationship of...

Customer loyalty is a major factor for a firm’s success. Loyal customers are less price sensitive. Furthermore, these customers are likely to purchase more frequently, try the firms’ other products and bring new customers to the firm. This study examines the relationship of...

Educators are increasingly using experiential learning pedagogy to improve learning (knowledge and skills). Two highly effective experiential methods are live-case study projects and internships. This study examines the learning outcomes of courses with live-case study projects for students who...

The presence of international students on college campuses has been a significant source of cultural diversity and globalization of college campuses. Therefore, determining factors for successful learning experiences of international students on American campuses could result in better...

Super-centers and hypermarkets are increasing in the retail markets. To determine customer-based brand equity (CBBE), a proportionate market share and a gender-balance hypermarket shopper sample was collected. Using t-Tests for gender to the marketing mix and CBBE, female shoppers consistently...

A debate has been gaining notice between Wall Street (financial market) and Main Street (consumer market) as to what level the firm’s brand equity actually is. Married household purchasing is a large segment of the retail sector and important to brand strategy. Furthermore, a thirty-year...

Studies have found either females being more ethical than males or no significant differences. Ethical evaluations and judgments lead to intentions, and behavior. Furthermore, marketing activities create positive, e.g., ethical, or negative, e.g., unethical, perceptions of firms’ market...