Showing 1 - 10 of 727
Zur Erstellung maßgeschneiderter Dienstleistungen ist die Mitwirkung des Kunden (Kundenintegration) unerlässlich. Dem … Management von Kundenintegration auf Anbieterseite wird jedoch in der Praxis zu wenig Bedeutung beigemessen. Sie hat aber … fundmentalen Einfluss auf die Effizienz und Effektivität der Leistungserstellung. Der vorliegende Beitrag stellt Kundenintegration …
Persistent link: https://www.econbiz.de/10009207067
This study associates organizational factors and customers' motivation with insurance companies' performance. Research model, according to resource-based view, considers the effects of age, size, and type of products. Sample comprises 202 insurance companies in Portuguese and Spanish markets...
Persistent link: https://www.econbiz.de/10011264128
Customer lifetime value (CLV) is an established relationship marketing-centric approach to evaluating performance: based upon the significance of a customer, and what resources should be allocated towards maintaining relations - beyond short-term transactional views. The conceptual argument...
Persistent link: https://www.econbiz.de/10010669232
Environmental changes such as increasing competitive pressure and rising customer power force companies to rethink their way of doing business and to implement a service-oriented business logic. As a result, companies more and more aim at offering solutions instead of selling products in order...
Persistent link: https://www.econbiz.de/10010925430
The paper aims to make a contribution to the overcoming of what Freeman has characterized by his 'separation thesis' and, based on a theory of the firm, the resources-processes-outcomes approach, developing of a business economic-ethics approach. The resources-processes-outcomes approach draws...
Persistent link: https://www.econbiz.de/10005079127
betriebswirtschaftliche Kernkonzept der Kundenintegration als Spezialfall einer allgemeinen Stakeholder-Integration aufgefasst. So kann …
Persistent link: https://www.econbiz.de/10005079137
The paper focuses on the challenges of integrating external sources in the innovation process and investigates the role of environmental turbulence in this context. Building on the resources-based view and the dynamic capabilities perspective the authors propose that open innovation strategies...
Persistent link: https://www.econbiz.de/10009364756
The impact of supply chain integration on new product development has been very well studied in literature. However, little literature examines the relationship between supplier integration and customer integration when they influence new product performance. This study aims to explore the...
Persistent link: https://www.econbiz.de/10010729613
In order to collaborate with customers in new product development efficiently, companies need to maintain some inherent competence that allows them to both understand the external party's processes and absorb external knowledge. The aim of this study was to operationalise absorptive capacity for...
Persistent link: https://www.econbiz.de/10010669384
Customer integration is an integral element of the innovation process today. Yet, despite the potential for integrating external knowledge into new product development (NPD) processes, companies often fail to benefit sufficiently from customer integration. Research attributes this failure to...
Persistent link: https://www.econbiz.de/10011039724