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The paper discusses opportunities to utilize the series of micro-blogs as provided by the Twitter in observation of …
Persistent link: https://www.econbiz.de/10008695068
Social networks have been growing at a rapid pace. Social media represent one of the most significant phenomena of today's world and are more and more integrated from the private sphere into the commercial one (e.g. into marketing where social media already play a substantial role). The present...
Persistent link: https://www.econbiz.de/10009002414
With the emergence of participative social media, the ways in which stakeholders may interact with companies are changing. Social media and Web 2.0 technologies change gatekeeping mechanisms and the distribution of information. In consequence, organizations must realize that they are...
Persistent link: https://www.econbiz.de/10010868152
A lot has been said and written about online communication in the past several years, and just as any new phenomenon, online communication is a disputable topic in many companies. The objective of this article is to analyse the behaviour of Czech consumers online and their preferences for the...
Persistent link: https://www.econbiz.de/10011195442
The role of women in Japan was traditionally restricted to housekeeping and childrearing. Over the years, changes in … personality aspect of women has been accepted, by and large, in larger cities of Japan, it is yet to be accepted in rural areas … and conduct business in Japan. This study looks at the status of female immigrant entrepreneurs in Japan. Through a …
Persistent link: https://www.econbiz.de/10009415365
, Twitter. Restricting our attention to the daily diffusion from a popular account, we model the information diffusion as a … Twitter data. …
Persistent link: https://www.econbiz.de/10010873820
was sampled from the online social services website Twitter. Nodes in the Twitter user network are grouped by their in …
Persistent link: https://www.econbiz.de/10010871729
in terms of cocreationof shared values. In this context, Twitter - the most popularmicroblogging service in the world … their followers .However the conception of Twitter as a tool to promote brand engagementis far from being mature, both in …, interactive and relationalconditions that turn a brand into an engaging and influential actoron Twitter. More specifically, we …
Persistent link: https://www.econbiz.de/10010968534
. The analysis of Fortune 500 companies in the Twitter sphere reveals that a higher CSR rating is a strong indicator of an …
Persistent link: https://www.econbiz.de/10010989791
a crisis can be fueled by social media. Twitter is analyzed as a source of real-time news and information, which can …
Persistent link: https://www.econbiz.de/10011209807