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The Place Marketing shall be used and perceived by local governments, as a tool that plays a fundamental role for economic development, social, political and sustainable development of countries, regions or cities, for these posts can be marketed so efficiently, as the companies selling products...
Persistent link: https://www.econbiz.de/10009141530
This paper reviews the uses of cultural policy and planning as tools of urban regeneration in western European cities. Following a brief assessment of the evolution of European cultural policy in recent decades, the paper studies the origins and development of the European City/Capital of...
Persistent link: https://www.econbiz.de/10005472067
This paper reviews the uses of cultural policy and planning as tools of urban regeneration in western European cities. Following a brief assessment of the evolution of European cultural policy in recent decades, the paper studies the origins and development of the European City/Capital of...
Persistent link: https://www.econbiz.de/10011139365
Many cities are trying to attract tourists by investing in urban amenities. Cultural heritage is an important example and substantial investments are needed to keep ancient inner cities and characteristic monumental buildings in good shape. The costs of these policies are usually clear, the...
Persistent link: https://www.econbiz.de/10011256956
Culture and tourism have been used extensively in a variety of initiatives that concern urban regeneration, by using particular promotional strategies and tactics in the context of city marketing. The contribution of culture and tourism must be related to the conformance and implementation of...
Persistent link: https://www.econbiz.de/10011259962
The article presents the most important results of sociological research conducted in 2011 in 14 cities of the “Silesia” Metropolis (G?rno?l?sko-Zag??biowska Metropolia “Silesia”). The study formed the basis of a thesis written under the supervision of professor Marek S. Szczepanski,...
Persistent link: https://www.econbiz.de/10011269142
The competitive environment in terms of tourists and investment attraction requires the strategic management of cities. The marketing literature in this topic relates to different dimensions, most importantly, the image, identity, and branding of a city, satisfaction, and the degree of loyalty...
Persistent link: https://www.econbiz.de/10010991049
The application of marketing principles in the administration of cities has been usually reduced to the use of the communication tools to try to diffuse the city’s image among the different target publics. At the same time, the development of cities has habitually been based on the endowment...
Persistent link: https://www.econbiz.de/10008505731
Madrid has never been so close to the organization of the Olympic Games since April 24, 1966 when Madrid lose against Munich to organize the Olympic Games of 1972. When organizing the Olympic Games, it is necessary to bear in mind not only infrastructures and sport venues, but also the...
Persistent link: https://www.econbiz.de/10008505757
Liverpool was once the second city of the Empire. In the 1960s it created a sound that the world tapped its foot to and sporting achievements that were the envy of Europe. Following years in the doldrums, Liverpool has, in the last decade, undergone a dramatic renaissance. It looks and feels...
Persistent link: https://www.econbiz.de/10009294328