-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …

TV industry, where TV channels choose advertising prices to maximize own profi…t and typically delegate determination of …

these marketing and product development implications in an analytical model to compare the different product introduction … pricing and advertising on the beta launch strategy. …

products. The main research purpose is to focus on fashion from the marketing perspective. Fashion represents the process of …

‘invented’ brand management in 1931 (Fullerton, Low 1994; Dyer et al. 2004), little is known about how advertising agencies … advertising agencies drew on shared forms of implicit knowledge about consumer psychology which anticipated post-1950s debates …-scale, international advertising agencies discovered the symbolic and emotional capacities of brands in building consumer loyalty and in …

The optimal control problem of determining advertising efforts for a seasonal good in a heterogeneous market is … considered. We characterize optimal advertising exposures under different conditions: the general situation in which several wide …-spectrum media are available, under the assumption of additive advertising effects on goodwill evolution, the ideal situation in …

This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …