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The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention
Lee, Jung-Wan; Tai, Simon W. - In: World Review of Entrepreneurship, Management and … 2 (2006) 4, pp. 335-350
This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...
Persistent link: https://www.econbiz.de/10005753553
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The effects of 'country-of-origin' and 'corporate image' on the perceptions of product quality and purchase intention
Lee, Jung-Wan; Tai, Simon W. - In: World Review of Entrepreneurship, Management and … 2 (2006) 4, pp. 335-350
This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...
Persistent link: https://www.econbiz.de/10008564396
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Price and quality of remanufactured products related to consumer behaviour
Wong, Wong Ming; Zeng, Xian-Yang - In: International Journal of Trade and Global Markets 8 (2015) 1, pp. 17-26
The purpose of this study is to explore the purchase behaviour of consumers as it relates to the price and quality of remanufactured products. This study utilises the theoretical framework of the theory of reasoned action to analyse the following variables: two independent variables such as...
Persistent link: https://www.econbiz.de/10011207834
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Welche zusätzlichen ethischen Eigenschaften ökologischer Lebensmittel interessieren Verbraucher?
Zander, Katrin; Hamm, Ulrich - In: Journal of International Agricultural Trade and Development 59 (2010) 4
Anforderungen der EU-Verordnung zum ökologischen Landbau hinausgehen, für die Kaufentscheidung von Verbrauchern von Interesse sind …
Persistent link: https://www.econbiz.de/10011143153
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Perception of internet users and marketers on internet marketing activities: Malaysia perspective
Goi, Chai Lee - In: International Journal of Business Forecasting and … 1 (2009) 2, pp. 181-199
terms of communication, distribution and transaction activities in Malaysia. The data were analysed based on mean and …
Persistent link: https://www.econbiz.de/10009359983
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Do we need a new framework for managing Internet marketing activities?
Škare, Vatroslav - In: Tržište/Market 23 (2011) 2, pp. 263-279
Extensive usage of the Internet as a marketing tool began approximately fifteen years ago, resulting in the development of the Internet marketing as a distinctive field within marketing theory and practice. Since then, the Internet usage and its technological properties have evolved...
Persistent link: https://www.econbiz.de/10011007133
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Impact of demographics on online buying behaviour towards different products
Sakkthivel, A.M. - In: International Journal of Electronic Finance 3 (2009) 3, pp. 284-296
This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...
Persistent link: https://www.econbiz.de/10008592714
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Impact of demographics on online buying behaviour towards different products
Sakkthivel, A.M. - In: International Journal of Electronic Finance 3 (2009) 3, pp. 284-296
This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...
Persistent link: https://www.econbiz.de/10008539411
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Changes in consumer tastes in the demand for fish and meat in Malaysia
Abdullah, N.M.R. - In: Naga 20 (1997) 1, pp. 49-51
Persistent link: https://www.econbiz.de/10010553874
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Malaysian consumers' preferences for Islamic banking attributes
Echchabi, Abdelghani; Olaniyi, Oladokun Nafiu - In: International Journal of Social Economics 11 (2012) October, pp. 859-874
collection of primary data through a self-administered questionnaire distributed to 500 Islamic banks' customers in Malaysia. The … accordingly. Findings – The quantitative approach reveals that the preference for Islamic banking attributes in Malaysia is a … for Islamic banking attributes. Furthermore, the paper employs this methodology in the context of Malaysia, which enriches …
Persistent link: https://www.econbiz.de/10010610856