Conjoint analysis is a statistical technique used to elicit partworth utilities for product attributes from consumers to aid in the evaluation of market potential for new products. The objective of the share-of-choice problem (a common approach to new product design) is to find the design that...

An important problem in the product design and development process is to use the part-worths preferences of potential customers to design a new product such that market share is maximized. The authors present a new optimization framework for this problem, the nested partitions (NP) method. This...

A dynamic-programming heuristic is described to find approximate solutions to the problem of identifying a new, multi-attribute product profile associated with the highest share-of-choices in a competitive market. The input data consist of idiosyncratic multi-attribute preference functions...

Organizations increasingly seek solutions to their open-ended design problems by employing a contest approach in which search over a solution space is delegated to outside agents. We study this new class of problems, which are costly to specify, pose credibility issues for the focal firm, and...

We endogenize product design in a model of sequential search with random firm-consumer match value à la Wolinsky (Quart J Econ 96:493–511, <CitationRef CitationID="CR21">1986</CitationRef>) and Anderson and Renault (RAND J Econ 30:719–735, <CitationRef CitationID="CR1">1999</CitationRef>). We focus on a product design choice by which a firm can control the dispersion of...</citationref></citationref>

The standardization of partially substitutable components destined to meet a set of needs is studied. The monocriterion approach to standardization proposed in the last century is highlighted by taking into account several criteria and an economic valorization through modeling by linear...