The purpose of this study is to identify (sector-specific) store image attributes and evaluate the strength and importance of the influence of each attribute on consumer purchasing decisions. It examines the impact of various socioeconomic or demographic variables on consumers’ evaluation...

The study aims to explore the owner-managers’ attitudes and opinions towards branding and brand management in small and medium enterprises across Dubai, UAE. The study also explores the causes that are acting as barriers to brand building. The data collected is through questionnaires from...

This paper presents a method of estimation of crop-production statistics at smaller geographical levels like a community development block (generally referred to as a block) to make area-specific plans for agricultural development programmes in India. Using available district-level data on crop...

Corporate Social Responsibility (CSR) earlier applied as corporate philanthropy and has been in practice in India since ages. However, philanthropy in globalised and modern India does not solve the purpose in quantity and quality. Clause 135 of Company Act 2013 created huge hue and cry among the...