Palmer, David; Hedberg, Trevor - In: Journal of Business Ethics 116 (2013) 2, pp. 403-413
An orthodox view in marketing ethics is that it is morally impermissible to market goods to specially vulnerable populations in ways that take advantage of their vulnerabilities. In his signature article “Marketing and the Vulnerable,” Brenkert (Bus Ethics Q Ruffin Ser 1:7–20, <CitationRef CitationID="CR3">1998</CitationRef>)...</citationref>