Smith, Rachel; Deitz, George; Royne, Marla B.; Hansen, … - In: Journal of Business Research 66 (2013) 3, pp. 328-335
While the rise of the commercial Internet has promoted many brands to a globally ubiquitous status, convergent demand for certain goods and services masks many culture-bound differences in consumer shopping behaviors. Adopting the Technology Acceptance Model (TAM), this research examines the...