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Recasting Corporate Use of Prototypes
OSTER, Gary - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 10 (2009) 2, pp. 218-228
Media depictions of a single, perfect prototype presented with fanfare to clients at the end of the innovation cycle …
Persistent link: https://www.econbiz.de/10004999042
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Market Research and Innovation Strategy in a Duopoly
Lauga, Dominique Olié; Ofek, Elie - In: Marketing Science 28 (2009) 2, pp. 373-396
We model a duopoly in which ex ante identical firms must decide where to direct their innovation efforts. The firms … face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty … market research always attempts innovation on the attribute it discovers that consumers prefer and expends more on R&D than a …
Persistent link: https://www.econbiz.de/10008787887
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Technologische und ökonomische Kompetenzen der Unternehmen - der (noch) schwache Motor im ostdeutschen Wachstum
Paasi, Marianne - In: Ifo Schnelldienst 50 (1997) 17-18, pp. 36-43
Wie sich an vielen Beispielen in den neuen Bundesländern gezeigt hat, ist es durchaus möglich, daß ein hoher Bestand an technologischem Wissen ohne großen ökonomischen Erfolg einhergeht. Die Autorin versucht, diesen Widerspruch mit Hilfe des Konzepts der "unternehmerischen Kompetenz" zu...
Persistent link: https://www.econbiz.de/10005056137
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Prospects for the development of the market of meat and meat products
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010) 1
This is a brief overview of the market of meat and meat products in Russia. Food products account for a significant portion of the costs residents of Russia. In 2000, these costs amount to more than 50% of all household expenditure. In this case the cost of meat and meat products 14.6% of all...
Persistent link: https://www.econbiz.de/10010857452
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Review the Moscow wholesale market meat delicacies imported
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010) 1
The main goal of our marketing research is to review the status of the Moscow wholesale market meat delicacies imported in 2003. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the...
Persistent link: https://www.econbiz.de/10010857454
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Review the Moscow market of raw sausages produced in Russia
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010) 1
The main goal of our marketing research is to review the status of the Moscow wholesale market of raw sausages in 2002. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the expert...
Persistent link: https://www.econbiz.de/10010857456
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Review the Moscow wholesale market fish sticks with simulation of different flavors
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010) 1
The aim of our study is to review the marketing status of the Moscow wholesale market "crab sticks" in 2001. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the expert group, the...
Persistent link: https://www.econbiz.de/10010857460
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Review of Moscow wholesale market of delicious sausages imported in 2002
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010) 1
The main goal of our marketing research is to review the status of the Moscow wholesale market of imported meat deli sausages in 2002. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of...
Persistent link: https://www.econbiz.de/10010857471
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Review of the Moscow wholesale market for imported meat products for the second half of 2001
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010) 1
The main goal of our marketing research is to obtain an overview of the status of the Moscow wholesale market meat delicacies in 2001. The study was laid expert method, which includes: choice of the form the survey of experts, the definition of the structure and strength of the expert group, the...
Persistent link: https://www.econbiz.de/10010857488
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Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000.
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010) 1
The main goal of our marketing research is to obtain an overview of the status of the Moscow wholesale market meat delicacies in 2001. The study was laid expert method, which includes: choice of the form the survey of experts, the definition of the structure and strength of the expert group, the...
Persistent link: https://www.econbiz.de/10010857492