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Zur markenrechtlichen Schutzfähigkeit von Eventmarken aus rechtsökonomischer Sicht. Einige Bemerkungen zur aktuellen Rechtsprechung anlässlich der Fussballweltmeisterschaft 2006
Eger, Thomas; Ebermann, Petra - Berkeley Electronic Press
Seit einiger Zeit bedienen sich die Veranstalter von Grossereignissen wie Welt- und Europameisterschaften, Olympiaden, Konzerttourneen u.a.m. des Markenrechts, um Sponsoren dieser Ereignisse eine wertvolle Gegenleistung bieten zu können. Die Bezeichnung des Ereignisses wird als Marke...
Persistent link: https://www.econbiz.de/10005751247
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Sponsorship and shareholder value: A re-examination and extension
Deitz, George D.; Evans, Robert D.; Hansen, John D. - In: Journal of Business Research 66 (2013) 9, pp. 1427-1435
A stream of studies investigates shareholder wealth effects of marketing investments into sport sponsorship properties …. While research generally upholds a positive relationship between sponsorship agreements and shareholder wealth, the … relationship remains unclear for several sponsorship categories. With more specific attention to research design issues, this paper …
Persistent link: https://www.econbiz.de/10010869764
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The impact of title event sponsorship announcements on shareholder wealth
Clark, John; Cornwell, T.; Pruitt, Stephen - In: Marketing Letters 20 (2009) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10005716535
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Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.; Armstrong, J. Scott - Volkswirtschaftliche Fakultät, … - 2012
We found no evidence that consumers benefit from government-mandated disclaimers in advertising. Experiments and common experience show that admonishments to change or avoid behaviors often have effects opposite to those intended. We found 18 experimental studies that provided evidence relevant...
Persistent link: https://www.econbiz.de/10011109369
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Is Soccer Good for You? The Motivational Impact of Big Sporting Events on the Unemployed
Doerrenberg, Philipp; Siegloch, Sebastian - Institute for the Study of Labor (IZA) - 2014
We examine the effect of salient international soccer tournaments on the motivation of unemployed individuals to search for employment using the German Socio Economic Panel 1984-2010. Exploiting the random scheduling of survey interviews, we find significant effects on motivational variables...
Persistent link: https://www.econbiz.de/10010884185
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Determinants of Individual Consumption on Sports Attendance in Spain
Lera-López, Fernando; Rapún-Gárate, Manuel; Suárez, … - In: International Journal of Sport Finance 6 (2011) 3, pp. 204-221
This paper aims to contribute to the knowledge regarding individual consumption on sports attendance—a subject that has been rarely analyzed in the economic literature due to the lack of appropriate databases. Specifically, we analyze the determinants of sports attendance consumption using...
Persistent link: https://www.econbiz.de/10009249993
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Islam and the Olympics: seeking a host city in the Muslim world
Randeree, Kasim - In: International Journal of Islamic and Middle Eastern … 4 (2011) August, pp. 211-226
Purpose – Awarding the Olympic Games to a host city in the Muslim world would send a clear indication from member nations of the International Olympic Committee of a desire by the international community to engage with Muslim nations on a level that transcends sport. The purpose of this paper,...
Persistent link: https://www.econbiz.de/10009274809
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Pigskin, Tailgating and Pollution: Estimating the Environmental Impacts of Sporting Events
Rhodes, M. Taylor - Economics Department, Bryan School of Business and Economics - 2013
This paper estimates the environmental impact of sporting events by analyzing a collection of small typically geographically isolated cities which host at least one NCAA football team that competes in the Division I Football Bowl Subdivision (FBS) in 2010. Fixed-effects regressions controlling...
Persistent link: https://www.econbiz.de/10010840018
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Six Sigma sales and marketing: application to NCAA basketball
Salzarulo, Peter A.; Krehbiel, Timothy C.; Mahar, Stephen; … - In: American Journal of Business 27 (2012) 2, pp. 113-132
methodology as a way to improve event attendance in a sports marketing setting. The research utilizes the define … applied to a sports marketing setting by explicitly demonstrating the steps employed to reverse a four-year decline in … quality improvement methodology, in a sports marketing setting. It also highlights the unique elements associated with fully …
Persistent link: https://www.econbiz.de/10010671657
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National Wellbeing and International Sports Events
Kavetsos, Georgios; Szymanski, Stefan - International Association of Sport Economists - IASE; … - 2008
The widely proclaimed economic benefits of hosting major sporting events have received substantial criticism by academic economists and have been shown to be negligible, at best. The aim of this paper is to formally examine the existence of another potential impact: national wellbeing or the...
Persistent link: https://www.econbiz.de/10005812935