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Sequential Testing in Product Development
Thomke, Stefan; Bell, David E. - In: Management Science 47 (2001) 2, pp. 308-323
A fundamental problem in managing product development is the optimal timing, frequency, and fidelity of sequential testing activities that are carried out to evaluate novel product concepts and designs. In this paper, we develop a mathematical model that treats testing as an activity that...
Persistent link: https://www.econbiz.de/10009214016
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LINGUISTIC NETWORK CONFIGURATIONS: MANAGEMENT OF INNOVATION IN DESIGN-INTENSIVE FIRMS
DELL'ERA, CLAUDIO; MARCHESI, ALESSIO; VERGANTI, ROBERTO - In: International Journal of Innovation Management (ijim) 12 (2008) 01, pp. 1-19
In today's business and academic arenas, design is more and more viewed as an important strategic resource. In fact … companies alike trying to continuously link design to innovation and business strategy. With this paper, our intent is to … design driven companies in the furniture industry to identify how they develop product innovations. What we found is that …
Persistent link: https://www.econbiz.de/10005080997
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A framework for product development performance metrics
Driva, Helen; Pawar, Kulwant S.; Menon, Unny - In: International Journal of Business Performance Management 1 (1999) 3, pp. 312-326
This paper explores the question; "how do companies know that they are making effective use of their product design and …
Persistent link: https://www.econbiz.de/10010691728
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Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code
MacCormack, Alan; Rusnak, John; Baldwin, Carliss Y. - In: Management Science 52 (2006) 7, pp. 1015-1030
This paper reports data from a study that seeks to characterize the differences in design structure between complex … software products. We use design structure matrices (DSMs) to map dependencies between the elements of a design and define … purposeful managerial actions can have a significant impact in adapting a design's structure. This latter result is important …
Persistent link: https://www.econbiz.de/10009191782
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The value of design strategies for new product development: Some econometric evidence
Roper, Stephen; Love, James; Vahter, Priit - Warwick Business School, University of Warwick - 2012
Investments in design play a potentially significant role in new product development (NPD) although there is little … unanimity on the most appropriate or effective design strategy. Previous case-study based studies have identified three … alternative design strategies for NPD: design used as a functional specialism, design used as part of a multi-functional team and …
Persistent link: https://www.econbiz.de/10009651320
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THE VALUE OF DESIGN STRATEGIES FOR NEW PRODUCT DEVELOPMENT: SOME ECONOMETRIC EVIDENCE
Roper, Stephen; Love, James H; Vahter, Priit - Majandusteaduskond, Tartu Ülikool - 2012
Investments in design play a potentially significant role in new product development (NPD) although there is little … unanimity on the most appropriate or effective design strategy. Previous case-study based studies have identified three … alternative design strategies for NPD: design used as a functional specialism, design used as part of a multi-functional team and …
Persistent link: https://www.econbiz.de/10010761752
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Design process outputs as boundary objects in agricultural innovation projects: Functions and limitations
Klerkx, Laurens; van Bommel, Severine; Bos, Bram; … - In: Agricultural Systems 113 (2012) C, pp. 39-49
The purpose of this article is to investigate the functions of design process outputs (such as design briefs, scale … system reveals that the interpretative flexibility of design process outputs as boundary objects helps in creating mutual …. The results confirm that a design process output such as a scale model can be purposefully created to serve as a boundary …
Persistent link: https://www.econbiz.de/10010580430
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The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?
Raghubir, Priya; Tyebjee, Tyzoon T.; Lin, Ying-Ching - In: Foundations and Trends(R) in Marketing 3 (2009) 3, pp. 127-176
to execute the test are provided: How to design and conduct a taste test, what measures to include and why, and how to …
Persistent link: https://www.econbiz.de/10010883413
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Trends in Conformity Assessment Practices and Barriers to Trade: Final Report on Survey of Cabs and Exporters
Fliess, Barbara; Schonfeld, Raymond - Trade and Agriculture Directorate, Organisation de … - 2006
This analytical report presents findings from a survey conducted in 2005/2006 of conformity assessment bodies (CABs) and exporting companies from the OECD region. The survey was conceived to gather primary data from key players in the field on perceptions of conformity assessment (CA) barriers:...
Persistent link: https://www.econbiz.de/10004962897
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Measuring misinformation in repeat trial pick 1 of 2 tests
Henderson, Pamela; Buchanan, Bruce - In: Psychometrika 57 (1992) 4, pp. 615-619
Persistent link: https://www.econbiz.de/10005603181