The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?
Year of publication: |
2009
|
---|---|
Authors: | Raghubir, Priya ; Tyebjee, Tyzoon T. ; Lin, Ying-Ching |
Published in: |
Foundations and Trends(R) in Marketing. - now publishers. - Vol. 3.2009, 3, p. 127-176
|
Publisher: |
now publishers |
Subject: | Product testing | Taste testing | Consumer behavior | Marketing | Psychology | Neuroscience |
-
Cruz, Cassiana Maris Lima, (2016)
-
Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W., (2024)
-
Consumer neuroscience : past, present, and future
Karmarkar, Uma R., (2019)
- More ...
-
Raghubir, Priya, (2009)
-
Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem : Why Self-Positivity?
Lin, Ying-Ching, (2003)
-
Attributions and outcomes of customer misbehavior
Huang, Wen Hsien, (2010)
- More ...