While several studies have examined how the specific wording (i.e., semantic cue) used to communicate a price offer affects consumers' perceptions of value, this area of research has not produced a set of consistent findings. To resolve the apparent inconsistencies, the current article builds on...

The Hurricane Weather Research and Forecast (HWRF) model, which was operational at the US National Centers for Environmental Prediction, was ported in India Meteorological Department (IMD) for its operational tropical cyclone (TC) track and intensity forecast at Regional Specialised...

Substantial research in marketing has examined the impact of store atmospherics on retail store patronage [Baker Julie. Parasuraman A. Grewal Dhruv. Voss Glenn B. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing. 2002; 66...