VenuGopalRao, K. S.; Gopal, Vajjhala.V. - In: Far East Journal of Marketing and Management 2 No 3 Paper 3 December (2012) 3, pp. 25-42
on Store Patronage with respect to Grocery Shopping. To analyse the influence of store’s attributes on store patronage … million people, organized retailing accounts for just 4-5 percent. Food and grocery constitutes 54 percent of the retail … been done to determine parameters shoppers consider important when shopping for groceries. To fill the existing gaps in …