The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of...

The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of...

Представлены два аспекта информационного обеспечения маркетинга взаимоотношений: социальная сеть и CRM-технология. Рассмотрены возможности и особенности их...

Business process reengineering (BPR) is a fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical contemporary measures of performance such as cost, quality, speed and services (Al-Mashari and Zairi, 1999). However, the importance of BPR as...

This paper examines competitive dynamics, industry cycles, and financial performance in emerging and industrialized country markets through the lens of the integration-responsiveness framework in the global information technology industry in Taiwan and the global construction equipment industry...

Development of organization started in period with agriculture and industrial during the period came and information. Today in period of competition, information is very important needed. So competitive advantage in the information provided to achieve goals is necessary. Entrance of this...

The present paper examines productivity and profitability in pre and post e-banking period and highlights the emerging issues and new strategies to enhance the performance of bank groups in liberalised, globalised and IT era. The paper concludes that there is a paradigm shift in performance of...

Development of organization started in period with agriculture and industrial during the period came and information. Today in period of competition, information is very important needed. So competitive advantage in the information provided to achieve goals is necessary. Entrance of this...

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Customer lifetime value (CLV) is a key-metric within CRM. Although, a large number of marketing scientists and practitioners argue in favor of this metric, there are only a few studies that consider the predictive modeling of CLV. In this study we focus on the prediction of CLV in multi-service...