Polyhedral methods for choice-based conjoint analysis provide a means to adapt choice-based questions at the individual-respondent level and provide an alternative means to estimate partworths when there are relatively few questions per respondent, as in a Web-based questionnaire. However, these...

Idea generation (ideation) is critical to the design and marketing of new products, to marketing strategy, and to the creation of effective advertising copy. However, there has been relatively little formal research on the underlying incentives with which to encourage participants to focus their...

Following a successful idea generation exercise, a company might easily be left with hundreds of ideas generated by experts, employees, or consumers. The next step is to screen these ideas and identify those with the highest potential. In this paper we propose a practical approach to involving...

Содержание принципов банковского маркетинга предопределяет его основные задачи по проведению маркетинговых исследований, прогнозированию, конструированию и...

This book presents a simple, yet very powerful, conceptual framework, which can be used to estimate market sizes, prices and their interdependency for new products based on historical market data for existing products in related areas. Even in situations where insufficient data is available the...

This two-part working paper series represents a distillation of practical approaches with regard to the successful management of so-called “legacy assets” which include both impaired as well as non-performing loans, particularly in those in the real estate and property sectors. This two-part...

Based mainly on surveys of 40 manufacturing enterprises in Mauritius and 41 enterprises in Kenya, examines the relationship between competitiveness, manufacturing capabilities and employment. Proposes a manufacturing capability index and examines the factors affecting it in each country....

ILO pub-WEP pub. Working paper on energy economics relating to fuelwood-based fuel saving stoves and the diffusion of related appropriate choice of technology in developing countries - discusses current manufacturing methods, technical aspects, maintenance issues, need for low-cost product...

This paper proposes an intertemporal model of venture capital investment with screening and advising where the venture capitalists time endowment is the scarce input factor. Screening improves the selection of firms receiving finance, advising allows firms to develop a marketable product, both...