Narrow search
Showing 1 - 10 of 511
Cover Image
Les produits à destination des adolescents : consommation symbolique des marques ou consommation symbolique des produits ?
Benmoyal-Bouzaglo, Sarah; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2010
respective capacities of the brand and the product to convey the signs that these consumers want to communicate to theirs peers … professionals to determine if they have to concentrate their message on the brand axis, the product axis or an intermediate position …
Persistent link: https://www.econbiz.de/10011071960
Cover Image
Le développement d’une mesure situationnelle des stratégies de coping des adolescents confrontés à la critique de leurs pairs sur un choix de marque
Benmoyal-Bouzaglo, Sarah; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2011
Few academic works were interested in the way teenagers react to the criticism of their peers about a brand choice. A … a reproach situation by his/her classroom’s closest friends about one of his/her brand choices for a given product …
Persistent link: https://www.econbiz.de/10011072113
Cover Image
Mediating Role of Psychosocial Factors on the Relationship between Downsizing and Employees¡¯ Commitment to Work among Federal Civil Servants in Nigeria
Ayinde, Adeboye Titus - In: Journal of Management and Strategy 2 (2011) 3, pp. 2-12
The study assessed the mediating role of psychosocial factors on the relationship between employee¡¯s perception of downsizing exercise and their commitment to work in selected public sector establishments in Nigeria. The study employed descriptive survey design and a Multi- stage sampling...
Persistent link: https://www.econbiz.de/10011267528
Cover Image
Children with disabilities in private inclusive schools in Mumbai: experiences and challenges
Das, Ashima; Kattumuri, Ruth - London School of Economics (LSE) - 2010
'Inclusive education’ policy has been introduced in India, however the concept is in its infancy This qualitative study analyses the case of children with disabilities studying in private inclusive schools of Mumbai. It discusses the development of self concept, elucidates the benefits and...
Persistent link: https://www.econbiz.de/10010745451
Cover Image
IMPACT OF SELF ESTEEM & SUPPORT ON STUDENT PERFORMANCE
SHAHZAD, Akmal; AHMED, Tanvir; JAFFARI, Syed Ibne - Ali; … - In: Management and Marketing Journal X (2012) 2, pp. 352-358
Education is life blood for development of country. This paper explores the impact of various factors on student performance. Data was collected from ten (10) Govt. & Private schools in Rawalpindi. Out of 1100 hundred responded 600 hundred responses inducted in this study. Simple regression...
Persistent link: https://www.econbiz.de/10010602496
Cover Image
Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product
Sénéchal, Sylvain; Georges, Laurent; Pernin, Jean - In: Journal of Business Ethics 124 (2014) 3, pp. 365-381
This research investigates the potential for a “fair” co-branding operation. A major corporate brand is fictitiously … allied with a Fair Trade labelling organization brand. The sample for the study is composed of 540 respondents … both entities (i.e. perceived relevancy and expectancy of the alliance) and (2) how prior brand attitudes and congruence …
Persistent link: https://www.econbiz.de/10010990083
Cover Image
Morale in Relation to Caring and Social Exclusion in Society
Cheung, Chau-kiu - In: Social Indicators Research 113 (2013) 1, pp. 471-490
Morale, as a future-oriented indicator of well-being, is susceptible to caring and social exclusion in society, with respect to social integration theory. The influences of caring and social exclusion perceived in society merit the concern of the present study. In addition, the study explores...
Persistent link: https://www.econbiz.de/10010848558
Cover Image
The Survey As A Measurement Instrument
Houseman, Earl E. - In: Agricultural Economics Research (1972) 4
Cost-benefit ratios for surveys are related to the congruence between objectives and survey measurement capabilities. A high degree of congruence requires careful matching of objectives and survey design. Thus, emphasis is placed on survey planning and improvement of relationships between survey...
Persistent link: https://www.econbiz.de/10010919621
Cover Image
Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions
Abhishek, .; Sahay, Arvind - eSocialSciences - 2013
This paper uses the lens of culture to develop propositions on how customer attitude towards celebrity endorsements is a function of cultural parameters in emerging countries like India. [W.P. No. 2013-07-01]. URL:[http://www.iimahd.ernet.in/assets/snippets/workingpaperpdf/12087729752013-07-01.pdf].
Persistent link: https://www.econbiz.de/10010945318
Cover Image
Governing conservation tourism partnerships in Kenya
Lamers, Machiel; van der Duim, René; van Wijk, Jakomijn; … - In: Annals of Tourism Research 48 (2014) C, pp. 250-265
This article adopts the Policy Arrangements Approach to study how the stability of conservation tourism partnerships is governed. Our study compares two private-community partnerships in Kenya to explore how incongruences resulting from internal dynamics and external challenges are faced....
Persistent link: https://www.econbiz.de/10010931166