The aim of the paper is to analyse similarities and differences between the brand engagement and the brand attachment constructs. Theimportance and role of these two concepts in an exchange context andparticularly in the brand loyalty process framework is first stressed in this article. Each of...

The aim of the paper is an analysis and comparison of the two constructs Brand Engagement and Brand Experience. Through a brief survey of the literature the paper shows that brand engagement involves and dwells the consumers, and not only the consumer, in the world of brands. On the other hand...

Through the access to information, the Internet has transformed people lifestyle, their preference for products, how they relate to brands. Perceived as an open space, without limitation, social media has become the main channel for expression of word-of-mouth, with both positive and negative...

Brand names and other brand elements are often displayed on one’s body or clothes for the purpose of personal value expression. Despite the frequency of such brand displays in the marketplace, we know little about how consumers respond to seeing brands in this fashion. A recent view of...

An adaptive, conceptual model for real-time flood forecasting of the Tiber river in Rome is proposed. This model simulates both rainfall-runoff transformations, to reproduce the contributions of 37 ungauged sub-basins that covered about 30% of the catchment area, and flood routing processes in...

Quality of life (QoL) is affected by issues specific to illness trajectory and thus, may differ, and potentially take on different meanings, at different stages in the cancer process. A widely used measure of QoL is the SF-36 Health Survey (SF-36; Ware <CitationRef CitationID="CR57">1993</CitationRef>); therefore, support for its...</citationref>

Karst is widely distributed in the southwest of China, especially in Guizhou Province. The phenomenon of desertification in these areas is very serious. And soil erosion is the key link in the process of desertification. Through field monitoring, underground soil leakage is derived to the main...

A conceptual model of the synthesis of the control system of the international competitiveness of enterprises with a strategic approach and methodology of the theory of multi-level hierarchical systems.

This paper provides a knowledge-based strategic management of services model, with a view to emphasise an approach to gaining competitive advantage through knowledge, people and networking. The long-term evolution of the service organization is associated with the way in which the strategic...

Existing diffusion models have proven less suitable for the analysis of environmental innovations, such as hybrid vehicles, which emerge in a context of changing social appraisal and regulatory support. In this paper, we offer an agent-based analysis of innovation diffusion which is better...