The phenomenon of be engaged and participate in brand communities is not yet well-known. This study carries out a systematic literature review to get the major construct that could explain the mentioned phenomenon and the consequences to the brand. Therefore, the aim of this study is to...

The objective of this paper is to identify the indicators of a quality management model for integrated healthcare settings in Poland. In order to elicit the items and clusters of quality management, a three-step methodology has been applied: a literature review, a Delphi study, and concept...

In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely...

Education for sustainable development in higher education is becoming increasingly important for success of universities and other institutions where students will exercise their professions. The main goal of this study is to apply the theory of planned behaviour to analyse sustainability...

Even if reactions to foreign goods are measured by means of various conceptual structures, few studies approach the question from the point of view of boycotts. Responding to this scarcity and with the aid of netnography, this study examines antecedents of consumer boycotts of foreign goods. The...

The purpose of this paper is to investigate the direct and indirect impact of entrepreneur proactiveness on customer value through innovation and market orientation. The paper also aims to investigate the differences in perception of entrepreneur and customer experiences regarding the delivery...

This article posits a framework that illustrates how the concepts of strategic agility and cause-related marketing are synthesised in order to generate a sustainable competitive advantage through superior brand awareness and positive corporate reputation. In addition, this paper reflects how CRM...