Understanding challenges of qualitative research: rhetorical issues and reality traps
Year of publication: |
2012
|
---|---|
Authors: | Kapoulas, Alexandros ; Mitic, Miljana |
Other Persons: | Ruediger Kaufmann, Hans (ed.) |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 15.2012, 4, p. 354-368
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Interpretivism | Qualitative research | Paradigm shift | Bank marketing | Marketing | Research methods |
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