Informative advertising and persuasive advertising play quite different roles in the efficiency of distribution channels. A recent study observes that a direct channel structure outperforms an indirect one in the presence of advertising competition between manufacturers, assuming that...

Information and communication technologies (ICT) for health or eHealth solutions hold great potential for generating systemic efficiencies by strengthening five critical pillars of a health system: human resources for health, supply chain management, health care financing, governance and service...

The article addresses the question 'What makes an e-shop successful?' by providing various reference models. These reference models are for the obvious retail evolution, for quality and retail sales, for pricing and quality of products, and for pricing and quality of the sales process (i.e.,...

This study considers pricing policies in a supply chain with one manufacturer, who sells a product to an independent retailer and directly to consumers through an Internet channel. In addition to the manufacturer’s product, the retailer sells a substitute product produced by another...

The business environment is at present moving through a dynamic and turbulent phase driven by technological change, globalisation, and increasingly competitive markets. This paper sets out to review the impact of the Internet on the business processes that support marketing, sales and the supply...

Product recovery is increasingly being recognised with the awareness of environment protection and sustainable development. In the past, many researchers paid more attention to reverse logistics only. In e-commerce, a noticeable ratio of product enters the reverse supply chain. It is urgent to...

Im westdeutschen Buchhandel haben in den letzten Jahren große Veränderungen stattgefunden. Neben einer Vielzahl von kleinen Buchhandlungen sind in sehr guten Geschäftslagen Buchkaufhäuser entstanden, die auf einer Verkaufsfläche von mehreren tausend Quadratmetern über 100 000 verschiedene...

This paper examines the evolution of internet banking in the UK. Today, most banks have adopted the so-called multi-channel strategy where the internet is one of many channels through which customers can conduct their banking. However, this strategy can be implemented through different business...

This study examines how the Fortune 500 use transactional public Web sites (TPWS). It applies innovation diffusion theory to identify variables and construct a model to explain differences in adoption rates of TPWS across industries. The study finds high rates of TPWS adoption in the airline,...