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A Game Theoretic Framework for Competing/Cooperating Retailers under price and advertising dependent demand
Dridi, Dhouha; Ben Youssef, Slim - Volkswirtschaftliche Fakultät, … - 2015
In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a … of the demand function which is an additive form. The demand is influenced by both retail price and advertising … expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games …
Persistent link: https://www.econbiz.de/10011220301
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Local advertising externalities and cooperation in one manufacturer-two retailers channel with exogenous marginal profits
Dridi, Dhouha; Ben Youssef, Slim - Volkswirtschaftliche Fakultät, … - 2015
related. Our paper examines the optimal decisions on advertising (local, national and cooperative advertising) in a … the equilibrium analysis and using numerical example, comparing results indicates that all advertising, the sales volume … the manufacturer. We identify also the feasible solutions of the best cooperative advertising scheme that members are …
Persistent link: https://www.econbiz.de/10011201796
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Information and Communication Technologies for Health Systems Strengthening
Otto, Kate; Shekar, Meera; Herbst, Christopher H.; … - Economics Research, World Bank Group - 2015
Information and communication technologies (ICT) for health or eHealth solutions hold great potential for generating systemic efficiencies by strengthening five critical pillars of a health system: human resources for health, supply chain management, health care financing, governance and service...
Persistent link: https://www.econbiz.de/10011203188
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Cooperative promotions in the distribution channel
Karray, Salma - In: Omega 51 (2015) C, pp. 49-58
(cooperative advertising) in the supply chain. A game theoretic model is solved for two setups: a centralized channel competing …
Persistent link: https://www.econbiz.de/10011117334
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Local advertising externalities and cooperation in one manufacturer-two retailers channel
Dridi, Dhouha; Ben Youssef, Slim - Volkswirtschaftliche Fakultät, … - 2015
In this paper, we consider a static model for advertising strategies and pricing decisions in supply chain with one … retail price and advertising. The manufacturer sets the wholesale price, invests in advertising (at national level) and … offers cooperative advertising to boost the advertising expenditures of their retailers. The retailers set the retail price …
Persistent link: https://www.econbiz.de/10011201778
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On a cooperative advertising model for a supply chain with one manufacturer and one retailer
Ahmadi-Javid, Amir; Hoseinpour, Pooya - In: European Journal of Operational Research 219 (2012) 2, pp. 458-466
game-theoretic model for cooperative advertising in a supply chain consisting of one manufacturer and one retailer. However … their mathematical analysis. In this paper, we show that the results obtained by analyzing the advertising model under the …
Persistent link: https://www.econbiz.de/10010574186
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Coordinating a dual-channel supply chain with risk-averse under a two-way revenue sharing contract
Xu, Guangye; Dan, Bin; Zhang, Xumei; Liu, Can - In: International Journal of Production Economics 147 (2014) PA, pp. 171-179
This paper investigates the impact of establishing a dual-channel supply chain coordinating contract when the supply chain agents are risk aversion under a mean–variance model. We present an analytical framework for marking price decisions in a centralized and a decentralized dual-channel...
Persistent link: https://www.econbiz.de/10010729594
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Channel coordination with a loss-averse retailer and option contracts
Chen, Xu; Hao, Gang; Li, Ling - In: International Journal of Production Economics 150 (2014) C, pp. 52-57
We investigate a one-period two-echelon supply chain composed of a risk-neutral supplier that produces short life-cycle products and a loss-averse retailer that orders from the supplier via option contracts and sells to end-users with stochastic demand in the selling season. When a single retail...
Persistent link: https://www.econbiz.de/10010869055
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Coordination of a production network with a single buyer and multiple vendors
Glock, Christoph H. - In: International Journal of Production Economics 135 (2012) 2, pp. 771-780
This article considers a single buyer sourcing a single product from a network of homogeneous suppliers. We assume a close and cooperative relationship between buyer and vendors and suggest two coordination mechanisms, which differently affect where inventory is held in the system. Accordingly,...
Persistent link: https://www.econbiz.de/10010869223
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A multi-product lot size in make-to-order supply chain using discrete event simulation and response surface methodology
Hachicha, Wafik; Ammeri, Ahmed; Masmoudi, Faouzi; … - In: International Journal of Services, Economics and Management 2 (2010) 3/4, pp. 246-266
This paper develops a simulation optimisation approach for solving the Lot-Sizing Problem (LSP) in Make-to-Order (MTO) supply chain. For this purpose, a discrete event simulation model was firstly implemented as a tool in estimating Order Mean Flow Time (OMFT) performance. Secondly, a...
Persistent link: https://www.econbiz.de/10010668951