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A Game Theoretic Framework for Competing/Cooperating Retailers under price and advertising dependent demand

Dridi, Dhouha; Ben Youssef, Slim - Volkswirtschaftliche Fakultät, … - 2015

In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a … of the demand function which is an additive form. The demand is influenced by both retail price and advertising … expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games …

Persistent link: https://www.econbiz.de/10011220301

Local advertising externalities and cooperation in one manufacturer-two retailers channel with exogenous marginal profits

Dridi, Dhouha; Ben Youssef, Slim - Volkswirtschaftliche Fakultät, … - 2015

related. Our paper examines the optimal decisions on advertising (local, national and cooperative advertising) in a … the equilibrium analysis and using numerical example, comparing results indicates that all advertising, the sales volume … the manufacturer. We identify also the feasible solutions of the best cooperative advertising scheme that members are …

Persistent link: https://www.econbiz.de/10011201796

Information and Communication Technologies for Health Systems Strengthening

Otto, Kate; Shekar, Meera; Herbst, Christopher H.; … - Economics Research, World Bank Group - 2015

Information and communication technologies (ICT) for health or eHealth solutions hold great potential for generating systemic efficiencies by strengthening five critical pillars of a health system: human resources for health, supply chain management, health care financing, governance and service...

Persistent link: https://www.econbiz.de/10011203188

Local advertising externalities and cooperation in one manufacturer-two retailers channel

Dridi, Dhouha; Ben Youssef, Slim - Volkswirtschaftliche Fakultät, … - 2015

In this paper, we consider a static model for advertising strategies and pricing decisions in supply chain with one … retail price and advertising. The manufacturer sets the wholesale price, invests in advertising (at national level) and … offers cooperative advertising to boost the advertising expenditures of their retailers. The retailers set the retail price …

Persistent link: https://www.econbiz.de/10011201778

Cooperative promotions in the distribution channel

Karray, Salma - In: Omega 51 (2015) C, pp. 49-58

(cooperative advertising) in the supply chain. A game theoretic model is solved for two setups: a centralized channel competing …

Persistent link: https://www.econbiz.de/10011117334

On a cooperative advertising model for a supply chain with one manufacturer and one retailer

Ahmadi-Javid, Amir; Hoseinpour, Pooya - In: European Journal of Operational Research 219 (2012) 2, pp. 458-466

game-theoretic model for cooperative advertising in a supply chain consisting of one manufacturer and one retailer. However … their mathematical analysis. In this paper, we show that the results obtained by analyzing the advertising model under the …

Persistent link: https://www.econbiz.de/10010574186

Enhancing the integration of agri-food supply chains: theoretical issues and practical challenges in the UK malting barley supply chain

Leat, Philip M.K.; Revoredo-Giha, Cesar - European Association of Agricultural Economists - EAAE - 2008

The purpose of this paper is to explore the issues that may affect the integration (i.e., the relationships) between the different actors that comprise a supply chain. Whist the theoretical part of the paper can be referred to any supply chain, the empirical part is focused on the UK barley to...

Persistent link: https://www.econbiz.de/10005804803

Coordination of cooperative cost-reduction efforts in a supply chain partnership

Iida, Tetsuo - In: European Journal of Operational Research 222 (2012) 2, pp. 180-190

We study cooperative cost reduction in a decentralized supply chain with a single manufacturer and multiple suppliers. The manufacturer assembles components that are procured from the suppliers to produce a final product. Both the manufacturer and the suppliers invest in reducing the unit...

Persistent link: https://www.econbiz.de/10010597611

Supply chains in the presence of store brands

Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European Journal of Operational Research 224 (2013) 2, pp. 392-403

Increased competition from store brands is forcing manufacturers to re-evaluate their strategies in regard to pricing and contracting with trade intermediaries. We analyze a supply chain in which a retailer accepts (with the appropriate contractual agreements) a national brand for resale and...

Persistent link: https://www.econbiz.de/10010588339

Coordinating a dual-channel supply chain with risk-averse under a two-way revenue sharing contract

Xu, Guangye; Dan, Bin; Zhang, Xumei; Liu, Can - In: International Journal of Production Economics 147 (2014) PA, pp. 171-179

This paper investigates the impact of establishing a dual-channel supply chain coordinating contract when the supply chain agents are risk aversion under a mean–variance model. We present an analytical framework for marking price decisions in a centralized and a decentralized dual-channel...

Persistent link: https://www.econbiz.de/10010729594