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Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson - 1978
Persistent link: https://www.econbiz.de/10004005566
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Lernpsychologie der Markenwahl : lernpsychologische Grundlagen des Konsumgütermarketing
Krais, Arnulf - 1977
Persistent link: https://www.econbiz.de/10004586953
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Marketing as social behavior : a general systems theory
Sirgy, Mack Joseph - 1984
Persistent link: https://www.econbiz.de/10004789352
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LERNPSYCHOLOGIE DER MARKENWAHL : LERNPSYCHOLOG. GRUNDLAGEN D. KONSUMGUETERMARKETING / ARNULF KRAIS
Krais, Arnulf - 1977
Persistent link: https://www.econbiz.de/10009608013
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The economic approach to human behavior
Becker, Gary Stanley - 1976
Persistent link: https://www.econbiz.de/10003999045
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Economics, bounded rationality and the cognitive revolution
Simon, Herbert Alexander (contributor);  … - 1992
Persistent link: https://www.econbiz.de/10004103998
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Einführung in die Wirtschaftspsychologie
Wiswede, Günter - 1991
Persistent link: https://www.econbiz.de/10004085956
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Economic psychology : intersections in theory and application
MacFadyen, Alan J. (contributor) - 1990 - 2. impression
Persistent link: https://www.econbiz.de/10004071182